Each month, Eilers & Krejcik Gaming releases its US-focused Online Game Performance Report alongside Fantini Research.
Gathering data directly from online operators across nearly 30 sites, the report provides an in-depth recap of US online casino and iGaming performance.
Below are some of the latest standout market figures, through to October 2022, presented in partnership with iGaming NEXT.Top US iGaming suppliers by GGR
Evolution and IGT more than defended their respective positions as the first and second ranked iGaming suppliers in the US by GGR.
Live casino giant Evolution managed to increase its share of total GGR by 2.7 percentage points to 29.8%, while IGT held onto second place with a 21.6% market share, an improvement of 0.8 percentage points over the previous month.
Light & Wonder hung on in third position, too, though its share of overall GGR decreased from 18.3% to 17.3%.
Having sat at the top of the leaderboard for slots GGR in last month’s report – with 21.7% of all slots GGR analysed attributable to the business – L&W slipped back to being the second-largest slot supplier in the market this month as Evolution returned to the number one spot in the vertical.
Everi, meanwhile, was able to notably increase its market share from 7.3% to 8.1%, while Gaming Realms took a fall in the other direction, with market share of GGR falling from 3.6% to 2.8%.
The only business which remained conspicuously absent from the top 10 was Novomatic-owned Greentube, which previously held position as the ninth largest supplier in the market in October’s report, accounting for 2.5% of market GGR.
Figures from the supplier appear to be absent from the latest report.
The biggest mover this month was slot supplier Design Works Gaming, whose market share jumped from 0.5% to 1.6% in the space of a single month, catapulting the business from the sixteenth largest iGaming supplier in the market to the eleventh.
Meanwhile, Ainsworth’s market share slipped from 1% to 0.8%, while Konami’s dropped from 1.3% to 1.1%.
Top performing games by GGR
If a larger proportion of GGR appeared to be concentrated in the hands of a smaller group of suppliers this month, the same was true for the performance of individual game titles.
IGT’s Blackjack and Evolution’s Live Dealer Roulette secured their respective first and second positions at the top of the leaderboard of individual titles.
The former increased its share of overall GGR from 2.19% to 2.65%, while the latter grew from 2.15% to 2.42%.
Those gains appear to have come at the cost of other titles in the top five, as Light & Wonder slot 88 Fortunes – which held onto third position for another month – saw its share of GGR slip from 1.99% to 1.73%.
Evolution’s Blackjack also suffered, slipping from 1.5% to 1.39%, while Everi’s Cash Machine slot saw a modest increase of GGR share from 1.35% to 1.37%. The slot effectively swapped places with IGT’s Cleopatra, which saw its GGR share shrink in the opposite direction from 1.37% to 1.35%.IGT’s Fortune Coin slot was another of the month’s relative losers, slipping from fourth position in the leaderboard with 1.56% of GGR to seventh, with 1.34%.
Evolution boasted an impressive 12 of the top 25 performing games, joined by six titles from IGT and three from Light & Wonder.
Inspired, Reel Play, AGS and Everi boasted one title each on the leaderboard.
Notable additions to the top 25 include Evolution’s Zillard King which joined the bottom of the leaderboard for the first time with 0.49% of GGR, and IGT’s Double Diamond slot which entered the fray in 19th position with 0.58% of GGR.
Online casino play by device type
As well as shedding light on the market dynamics taking place between suppliers as each vies for position in the burgeoning US iGaming market, E&K’s report also provides keen insights into customer behaviours and preferences.
The report showed that in October, 65% of play took place on mobile devices, with desktop accounting for the majority of the remainder at 33% and tablet play making up just 2% of total play.
Those figures change depending on the kind of games being played, however.
For slots and table games, the statistics are fairly consistent with the overall market dynamics – and perhaps unsurprisingly, given that those two verticals account for a large majority of iGaming spend.
Other game types present a different story, however. For video poker, the split between desktop and mobile is much closer to 50/50, while instant win and bingo/keno players display an ever stronger preference for mobile than the average, with the format accounting for 78.4% and 74.2% of play in those verticals, respectively.
In virtual sports betting, however, desktop is the clear winner accounting for 73.7% of bets – marking out this vertical as the only one in which desktop betting is more popular than mobile.
Proportion of the market included in the report
The growth in the number of games tracked by the firm, as well as the number of online casinos available to US consumers – from just a handful in recent years to more than 40 today – demonstrate the growth of regulated online casino products across the US.
With legalised iGaming available in just a few states, however, the data included in this report shows the beginning of the vertical’s growth trajectory, which will be further driven by the introduction of new legislation and regulation across additional US states in the months and years to come.
If you are interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database, reach out to Rick Eckert at reckert@ekgamingllc.com.