OddsMatrix appoints Tor Skeie as CEO

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Tor Skeie has been appointed CEO at OddsMatrix, EveryMatrix’s sportsbook division.

Skeie has more than 20 years of experience in betting and gaming. With a specific focus on technology development and delivery, he has also founded several technology businesses.

He will be responsible for the supplier’s sports business unit following a period of significant growth, with the B2B iGaming technology supplier having recorded 28% year-on-year gross profit growth in 2022.

Skeie said it was a “great thrill” to lead the company’s sports business unit.

EveryMatrix acquired TOTOIT in October 2020, a Thailand-based development company founded by Skeie back in 2013. TOTOIT specialised in building websites, as well as intranet/extranet design, and programming.

EveryMatrix CEO Ebbe Groes: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT.”

TOTOIT’s front-end solutions business has since been integrated within the supplier’s front-end division, working with clients to build tailored websites. Skeie has led product development since the acquisition.

EveryMatrix CEO Ebbe Groes said: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT.”

Groes said Skeie’s arrival had contributed to better delivery on the sports front end than ever before.

“Tor has played a big role in this, and his management, leadership and client interface skills will help us build further momentum and tier-1 client growth for OddsMatrix,” he added.

Skeie’s appointment reflects the ongoing investment EveryMatrix has made in the division following the acquisition of sports betting provider Leapbit last May, while the company has gained several clients including bet-at-home throughout 2022.

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