OnAir Entertainment announces US live dealer studio rollout from 2023

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Live casino supplier OnAir Entertainment is set to double its global footprint with a nationwide US studio rollout beginning in 2023.

The firm said it has a strategy in place to launch in five regulated live casino states with more to come pending legislation, having already launched in nine separate markets over the past 10 months.

Its team has extensively researched the US iGaming market, it said, and is preparing to enter several regulated states with a suite of localised and tailored content on a nationwide, state-by-state and bespoke operator basis.

OnAir’s portfolio of games includes traditional and newer live casino games, such as the sports-focused table game Card Matchup, as well as Dual Play, which it said is designed specifically for operators to cross-sell their land-based services into the online space.

The brand’s recent market launches include Ontario, Canada’s first regulated province for online sports betting and iGaming, where it said it has rapidly onboarded and integrated several brands and “is already delivering exceptional results.”

OnAir’s US business will be led by CEO Andres Rengifo, CCO Simon Field and MD for the Americas Oliver Reid.

OnAir Entertainment CCO Simon Field: “Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US.”

Between them, OnAir said, the management team boasts significant experience in building and managing live dealer studios for firms including Evolution, Authentic Gaming and Net Entertainment.

“Since 2021 we have built and delivered a significant portfolio of proven, differentiated live casino content with many of the world’s largest iGaming brands integrating our products, and delivered record results for our partners,” said CCO Field.

“OnAir Entertainment never stops innovating and we have a roadmap of classic, US market specific, state-of-the-art content that no other supplier in the industry can match.

“Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US,” Field concluded.

MD Americas Reid added: “The team is perfectly positioned to lead the US live casino market with world-class solutions, content and experience of successful multi-studio and innovative game rollouts for the world’s biggest brands in US regulated markets and we can’t wait to execute our strategy.

“The US market is moving at a rapid pace so by partnering with OnAir Entertainment and integrating our proven products and technologies, we firmly believe US brands will be in the best hands possible.”

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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