Paris Smith is to step back from her “intense” day-to-day requirements as CEO of Pinnacle after nearly 17 years in charge of the Curaçao-based company.

The search for a new CEO is underway at the online low-margin bookmaker Pinnacle after Smith confirmed her departure today (15 May) in a LinkedIn post.

After leading the business since August 2006, Smith will now transition into an advisory role with the operator.

Smith said she is “excited for this new challenge,” which will allow her to explore new opportunities and strategic projects alongside Pinnacle’s majority shareholder Magnus Hedman.

She will remain close to the strategy and support of Pinnacle’s team, she added.

According to the post, Smith’s focus will now shift to longer-term strategic and business opportunities, while she will continue to promote the business, network and create business connections to continue the company’s success.

“Many thanks to everyone who has made not only the last 17 years at Pinnacle but the previous 11 years in this fabulous industry such a special part of my life. I’m forever grateful and humbled.”

– Outgoing Pinnacle CEO Paris Smith

Smith will continue to represent the company externally through appearances at industry conferences and more.

“This is an exciting time and I’m so grateful for the team at Pinnacle which have become friends and family,” Smith wrote.

“The culture of Pinnacle is unique and one of the many attributes that makes it such a special company. 

“Many thanks to everyone who has made not only the last 17 years at Pinnacle but the previous 11 years in this fabulous industry such a special part of my life. I’m forever grateful and humbled.”

Pinnacle was originally founded in 1998 and is based in Curaçao.

The brand was established to offer a “unique gimmick-free alternative to other bookmakers,” according to its website, and has long been highly regarded among sports bettors across the globe.

Paris Smith will be speaking at iGaming NEXT Valletta 2023.

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