PlayOJO launches daily live casino show on UK television
The new show is hosted by Kellie Gnauk, star of the Bat out of Hell West End musical, and David Butler, who is a TV presenter for French football club Paris Saint-Germain (PSG).
The SkillOnNet flagship casino brand worked alongside London-based media agency All Response Media and Channel 5 and collaborated with French TV production company FruitSalad to create the show.
The programme’s live roulette table is provided by Pragmatic Live.
PlayOJO’s live casino offering includes dozens of table game variations and gameshows such as Crazy Time, Monopoly Live and Mega Wheel.
Andrew Steddy, head of global product marketing at PlayOJO, said: “A core objective this year was to raise the profile of live gameshow and casino games on PlayOJO and be first choice for players looking for an online live casino experience.
“Early signs are extremely encouraging for both the game and the show. It’s another great project from the PlayOJO team, and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the live game, and All Response Media and Channel 5 for their work putting the opportunity and deal together,” he added.
Since launching in 2017, PlayOJO has carved out market share in the UK through a series of innovative marketing techniques.