Playtech launches live casino in US with Michigan and New Jersey rollout
Playtech has bolstered its US presence with the launch of two new live casino facilities in Michigan and New Jersey.
The launch in Michigan was facilitated by Playtech’s partnership with Parx Interactive under the Play Gun Lake brand, while the New Jersey launch came in collaboration with bet365.
Both facilities represent the beginning of Playtech’s live casino offering in the US as the London-listed provider looks to expand across North America.
The studios showcase classic Roulette, Blackjack and Baccarat live dealer tables, as well as Playtech’s Quantum Roulette Arcade, which has been specifically tailored to US consumers.
Edo Haitin, CEO at Playtech Live Casino, said: “This is a landmark moment for Playtech and our development in the US and it is something we are all very excited about.
“We are humbly grateful for the warm welcome and support our teams have received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and contribute our part.
“The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the US while ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences.
“By partnering with Parx in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest growing states in the US and Playtech’s vision and drive for growth in these states has been well received by the local communities,” he added.
Playtech will compete in the US alongside Stockholm-listed live casino giant Evolution, which already operates live casino studios in Michigan, New Jersey and Pennsylvania.