PointsBet Canada opens new innovation hub in downtown Toronto

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ASX-listed operator PointsBet has officially opened a new headquarters for its Canadian operations in downtown Toronto.

The office will serve as an innovation hub, the operator said, with a focus on product development and technology recruitment.

PointsBet’s Canadian operations generated around A$1.7m in net win for the business in the quarter ending September 2022, through a combination of sports betting and iGaming.

While Australian earnings continue to dominate PointsBet’s balance sheet, the business has shown itself to be taking opportunities in North America increasingly seriously.

PointsBet Canada CEO Scott Vanderwel: “Our mission since the very beginning has been to build a Canadian sportsbook, with Canadian employees, for the Canadian market.”

PointsBet Canada has made a serious commitment to the Canadian market, the operator said, with partnerships rooted in Canadian sport including with Maple Leaf Sports & Entertainment, the Ottawa Redblacks, NHL Alumni Association and others.

“Our mission since the very beginning has been to build a Canadian sportsbook, with Canadian employees, for the Canadian market,” said PointsBet Canada CEO Scott Vanderwel.

“We believe that Ontario has the talent and workforce that can help us be at the forefront of iGaming in Canada.”

Trevor Dauphinee, CEO of Invest Ontario, added: “I congratulate PointsBet on the opening of their new Canadian headquarters and welcome them to Ontario. This investment supports the growth of Ontario’s technology and iGaming ecosystems.

Invest Ontario CEO Trevor Dauphinee: “Ontario’s strength as an economic powerhouse backed by a highly-skilled workforce is a competitive advantage that industry leaders like PointsBet recognise.”

“Ontario’s strength as an economic powerhouse backed by a highly-skilled workforce is a competitive advantage that industry leaders like PointsBet recognise.”

Nic Sulsky, chief commercial officer at PointsBet Canada, said: “PointsBet Canada is not just talking the talk, we’re walking the walk. Whether it is supporting the sports and teams that are synonymous with Canada’s identity or investing in the jobs of tomorrow, we are Team Canada and proud to wear the maple leaf.”

PointsBet currently has over 50 employees in Canada directly supporting its Canadian operations and other teams across the world.

Ontario is said to be a leader in several areas of technology including artificial intelligence, cybersecurity, fintech and digital media.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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