PointsBet also said it would use its position as official and exclusive sports betting partner of NBC sports to promote its brand in Virginia via the media giant’s television and digital assets.
As part of its agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive gameday integrations across NBC Sports Washington, the regional broadcast home of the NBA’s Washington Wizards and NHL’s Washington Capitals.
“Being awarded the opportunity to offer PointsBet’s market-leading speed and ease of use, unrivalled slate of betting options, and overall in-play excellence to the people of Old Dominion is a great achievement and responsibility,” said Johnny Aitken, PointsBet USA CEO.
“Alongside Colonial Downs, PointsBet is proud to partner with the Lottery in Virginia for our first lottery-regulated market license award. We couldn’t be more thrilled to further expand our exclusive relationship with NBC Sports – a staple to sports lovers in Virginia – and ultimately provide the great people in the state with the sportsbook they’ve been waiting for,” Aitken concluded.
Virginia is the latest state to offer PointsBet a licence to offer sports betting, with the operator already taking bets in Colorado, New Jersey, Indiana, Illinois, Iowa, Michigan, and West Virginia.
Earlier this month, PointsBet was also selected as one of 10 operators approved to offer online sports betting in the state of New York as part of a consortium led by sportsbook supplier Kambi.
