Pragmatic Play boosts supplier portfolio with launch of new sportsbook product
The platform will offer a comprehensive list of competitions, markets and events, powered by official data from the Premier League, ATP Tour, NBA and NFL.
According to Pragmatic Play, the sportsbook product can be localised through CMS-driven curated content and a translation service into various different languages.
Yossi Barzely, chief business development officer at Pragmatic Play, said: “The launch of our sportsbook marks an incredibly proud moment for Pragmatic Play.
“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights,” he added.
Pragmatic Play’s Yossi Barzely: “We are not shy of adding new verticals to our offering if we believe we can be a differentiator.”
The sportsbook segment will be led by Welsh trading veteran Gareth Crook, who was recruited as VP of sports in August 2021.
Crook said: “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector.
“The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.
“We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our sportsbook from multiple markets,” he added.