Pragmatic Play expands content deal with Bally’s and Gamesys to include live casino
The agreement includes provisions for Pragmatic Play game shows such as Sweet Bonanza CandyLand, Boom City and PowerUP Roulette.
Gamesys is owned by US casino giant Bally’s, which is pursuing a separate live dealer strategy in North America via an agreement with Stakelogic in Rhode Island.
Pragmatic Play’s current COO is Irina Cornides, who spent six years in executive roles at Jackpotjoy Group and Gamesys between 2015 and 2021.
“With Pragmatic Play’s leading live casino portfolio being made available to Gamesys in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games,” she added.
Alongside several land-based casinos in the US, Bally’s oversees prominent online brands such as Vera&John, Jackpotjoy and Virgin Games through the Gamesys Interactive division.
Simon Field, director of live casino strategy and development at Bally’s Interactive, said Pragmatic Play boasts some of the most recognisable live casino games on the market and has a reputation in the industry for “innovative and boundary-pushing” titles.
Bally’s International Interactive division, which is led by the 2021 acquisition of Gamesys Group, reported revenue of $247.8m in Q2 2023, up 5.6% year-on-year.