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Premier League clubs have mutually agreed to withdraw front-of-shirt gambling sponsorships.

The announcement – which had been expected for some time – comes after an extensive consultation involving the Premier League and its 20 clubs, as well as the UK government’s Department for Culture, Media and Sport (DCMS) as part of the Gambling Act review.

The review has been in the works for more than two years, but could now be published as soon as Monday, according to sources.

The top-flight shirt ban will apply from the 2026/27 season and clubs are permitted to strike gambling sponsorship deals with companies between now and then.

Gambling brands and logos will still be allowed to appear on shirts after the 2026/27 season, but not on the front of shirts.

Sleeve sponsors and training wear sponsors will still be permitted, as will gambling marketing on advertising hoardings in stadiums during matches.

Eight top-flight clubs are currently sponsored by gambling companies. They are West Ham (Betway), Southampton (Sportsbet.io), Newcastle (Fun88), Leeds (SBOTOP), Fulham (BetVictor), Everton (Stake.com), Brentford (Hollywood Bets) and Bournemouth (Dafabet).

Those deals combined have an estimated value per season of £60m.

In a statement, the Premier League said it had become the first sports league in the UK to take such a measure voluntarily and would now work with other sports on the development of a new code for responsible gambling sponsorship.

The English Football League, which consists of 72 clubs and three divisions, is currently sponsored by Sky Bet. It has not been included in the front-of-shirt ban.

More to follow…

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