Real Luck Group to ramp up customer acquisition efforts following C$8.6m loss in 2021

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Luckbox operator Real Luck Group is prepared to increase its efforts in customer acquisition, the firm said, after posting a net loss of C$8.6m in the full-year 2021.

After generating just C$25,174 in revenue during the year, down from C$75,480 in 2020, the business declared a gross loss of C$265,112, after accounting for a cost of sales of C$290,286.

This was a slightly broader gross loss than in 2020, when the figure was C$212,467.

The business then spent a further C$8.4m on expenses, up from C$5.2m in 2020. These consisted of C$1.9m in share-based compensation, C$1.7m in salaries and director fees, C$1.4m in consulting fees and C$1.3m in legal and professional fees.

Accounting for these expenses, modest interest and other income, and an income tax expense of just C$6,061, the business declared a net loss for the year of C$8.6m.

Real Luck Group CEO Thomas Rosander: “During fiscal 2021, our team worked to enhance and extend both our proprietary platform and infrastructure, positioning us to launch our player acquisition efforts in 2022.”

Following the completion of a private placement of special warrants with gross proceeds of C$17.8m, the operator ended the year with C$14.4m in cash and no debt, however, which it said positions it strongly for beginning its customer acquisition efforts in earnest during 2022.

“During fiscal 2021, our team worked to enhance and extend both our proprietary platform and infrastructure, positioning us to launch our player acquisition efforts in 2022,” said Real Luck Group CEO Thomas Rosander.

“Our work has enabled us to develop and launch a next-generation wagering platform, powered by superior business intelligence infrastructure to support our player acquisition efforts, with the aim of optimising marketing spend and player value.

“As part of our plan to build a betting platform for a new generation of players during 2021, we made hundreds of improvements to the platform, announced eight new partnerships and further strengthened our team.

Real Luck Group CEO Thomas Rosander: We remain focused on esports and casino wagering as well as growing our user base and are constantly evaluating opportunities to scale the business.”

“To compliment our core esports offering, we added sports wagering, enabling fans to bet on hundreds of daily markets on sports such as football, basketball, soccer and hockey.

“We are looking forward to launching our offerings in Ontario and expect to enter additional regulated markets during 2022.

“We remain focused on esports and casino wagering as well as growing our user base and are constantly evaluating opportunities to scale the business. Recent market developments and our robust balance sheet put us in a position of relative strength in order to do so and we will update investors on these initiatives as progress is made.”

Following the end of the reporting period, Real Luck Group has strengthened its senior management team with a series of key hires.

For example, former Lottoland executive Benn Timbury was appointed as the business’ chief operating officer, while former Mr Green CEO Bo Wänghammar was appointed to its board of directors, both in March.

The business has also signed deals with a number of affiliates to improve its customer acquisition strategy, including Raketech.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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