Swedish regulator proposes new responsible gambling measures for licensed operators

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The Swedish Gambling Authority (SGA) has published wide-ranging proposals for new responsible gambling regulation in the country’s licensed online market.

The changes in regulation are proposed to be made by announcing new requirements on responsible gambling, while some existing rules will be repealed. The amendments are based on the regulator’s experience of governing the licensed market since January 2019.

The first edit says licensees must give customers the opportunity to flag their responsible gambling issues in real time and that communication must be available in Swedish.

Secondly, in the case of all online games, there must be a visible logo for gambling suspension that links directly to Swedish self-exclusion register Spelpaus.se. This logo must be available at all times, even before the player logs into their account.

Further proposals recommend that a player is automatically logged out of a gambling website after an inactivity period of two hours, while licensed operators will no longer be permitted to interfere with their own suggestions for potential time, deposit or loss limits.

Arguably the biggest change to the redrafted regulation is a proposed ban on autoplay for online casino gameplay.

An amended rewrite highlighted in red text reads: “Whoever has a licence to provide games may not offer the autoplay function where the player is given the option to let the game automatically generate new game rounds, for a set time, for a set course or continuously until the player manually stops the process.”

Finally – and perhaps the most important point from a consumer perspective – the SGA has proposed to outlaw reverse withdrawals.

Effectively this means that operators will no longer be allowed to cancel a withdrawal after the initial request has been made – even if the customer asks them to do so.

The regulator is accepting written comments on the proposals up until 14 October 2022, although no date has been set for their potential introduction into law.

The SGA’s updated responsible gambling guidance is unrelated to this week’s general election, which could separately have wide-ranging knock-on effects for the iGaming sector.

The full amended regulation can be accessed here.

About the author

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Jake Evans

Jake Evans is an NCTJ-accredited journalist and editor who has covered the online gaming and sports betting industry since 2017. He is the managing editor of iGaming NEXT and has previously worked in both content and data for EGR, Stats Perform and Football Radar.

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