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Nearly one year after its split from Light & Wonder, Scientific Games has bolstered its leadership team as it aims to become a global leader in the digital lottery and lottery sports betting markets.

Scientific Games is the former lottery services division of the business now known as Light & Wonder, which sold its lottery arm to private equity firm Brookfield Partners in April 2022.

The deal consisted of a $5.83bn payment in cash and an earn-out of up to $225m based on the achievement of certain EBITDA targets in 2022 and 2023.

Last week, Scientific Games recruited experienced financial management professional Nick Negro as the company’s new CFO.

Three promotions

The company has now promoted three executives to senior vice president (SVP) roles.

Amy Bergette has been appointed SVP of digital solutions.

Bergette first joined the company in 2002 as vice president online sales and marketing.

She held various vice president roles throughout the past two decades and has extensive experience in all facets of digital programmes.

Going forward, she will drive product and programme innovations, oversee the company’s digital marketing footprint, and manage Scientific Games’ game studios.

In addition, Kira Summers has been named vice president of operations and planning for digital.

Summers joined Scientific Games in 2021 with a background in land-based casino and iGaming programme management.

She previously served as the general manager of the company’s iLottery programme in Pennsylvania.

In her new role, Summers will be tasked with executing Scientific Games’ long-range plans for digital programmes.

Lastly, Merv Huber has been promoted to vice president of digital growth.

Huber was previously responsible for Scientific Games’ CRM solutions and strategies which now serve 11 US lotteries, as well as the company’s product development team.

He has 15 years of experience in online horse racing, sports betting and iLottery and will now support the growth of customers’ digital business through product innovations, expanded CRM and strategic marketing services.

Digital growth

Commenting on the promotions, Scientific Games’ president of digital and sports Steve Beason (pictured) said: “We are investing in people, products and technology platforms that give lotteries the opportunity to engage with their players across all channels.

“We’ve pioneered digital and sports betting solutions for lotteries since 2004. Now, in this next era, we’ve redefined our strategic focus and growth paths to position Scientific Games as the global leader in digital and sports,” he added.

Currently, Scientific Games provides digital lottery games, second-chance programmes, player loyalty clubs, mobile apps, CRM, and iLottery solutions to more than 20 US and 30 international lotteries.

The company has lottery sports betting customers in the US, Canada and Europe.