September Online Game Report: Light & Wonder overtakes Evolution as #1 US slots supplier
Each month, Eilers & Krejcik Gaming releases its US-focused Online Game Performance Report alongside Fantini Research.
Gathering data directly from online operators across nearly 30 sites, the report provides an in-depth recap of US online casino and iGaming performance.
Below are some of the latest standout market figures, through to August 2022, presented in partnership with iGaming NEXT.
Top US iGaming suppliers by GGR
The top three online casino suppliers in the market (Evolution, IGT and Light & Wonder) secured their respective positions in August, as Light & Wonder continued to close the gap on its competitors, as its proportion of overall GGR increased from 17.6% to 18.1%.
L&W also managed to overtake industry behemoth Evolution as the top slots supplier in the market, accounting for 21.3% of all slots GGR, compared to Evolution’s 20.3% (down from 21.2% in the previous report).
IGT’s share of overall GGR slipped from 23.4% to 21.8%, while Evolution held strong at number one with 28.2% of market share.
The biggest changes, however, happened among companies lower down the top 20 suppliers list.
Novomatic subsidiary Greentube, for example, was able to double its market share from 1.1% to 2.2%, moving up from 11th position to 9th in the list of top suppliers. That move follows on from the brand almost doubling its share in the previous month, from 0.6% in the report covering the period until June to 1.1% in the report up to July.
Gaming Realms also made significant gains, increasing its proportion of overall GGR from 2.3% to 2.8%, and moving up from 8th place to 7th as a result.
In 4th, 5th and 6th position, Everi, Digital Gaming Corporation and High 5 Games all conceded market share during the latest reporting period, losing 0.3%, 0.6% and 0.3%, respectively.
Top performing games by GGR
Evolution’s blackjack closed the gap behind IGT’s version of the ever-popular table game, which has long held the top spot on the list of the best performing individual games by GGR.
While IGT’s version secured first position, its proportion of overall GGR slipped from 3.83% to 2.9%, while Evolution’s edition shot up from 4th position with 1.6% of GGR to 2nd, with 2.15%.
Evolution’s live dealer roulette also increased its market share from 1.63% to 1.67%, however it slipped from 3rd to 5th position as Light & Wonder’s 88 Fortunes and IGT’s Fortune Coin slots took 3rd and 4th place, respectively.
88 Fortunes’ market share slipped from 2.15% to 2.07%, however, while Fortune Coin saw significant growth from 1.21% to 1.77%.
Of the top 25, 10 titles came from Evolution (down from 12), IGT maintained six of the top 25, consistent with last month, and Light & Wonder retained four, while Everi saw a second game enter the leaderboard compared to just one last month.
Reel Play, AGS and High 5 Games each had one title appear in the top 25.
The dominance of the top three highest grossing titles continued to slip, accounting for a combined 7.12% of GGR compared to 7.61% in July, suggesting that players are diversifying their options and spreading their spend across a greater number of titles.
Still, the top 25 games together generated 27.56% of all iGaming GGR, meaning more than $1 in every $4 spent went on one of these titles, out of the total 35,432 games included in the report.
GGR breakdown by game category
Slots continued to dominate the US iGaming market in August, as the proportion of GGR attributable to the vertical increased from 77.6% to 77.8%.
The proportion of GGR attributable to table games slipped from 12.6% to 11.5%, while live casino was able to increase its dominance in the market, up from 7.2% to 7.9%.
Video poker and instant win games increased their market share slightly, from 2.0% to 2.1% and from 0.4% to 0.5%, respectively.
The figures suggest that live casino stole some market share from other verticals during August, though its proportion of the overall market is still below the 8.0% recorded in June.
New slot releases also helped increase the total amount of available slot games as a proportion of the whole market from 90.4% to 90.5%, seemingly at the expense of table games, whose proportion fell from 4.9% to 4.5%.
Live casino titles continued to represent 1.9% of all available games, while video poker, instant win, bingo/keno and virtual sports games also remained consistent with July.
The proportion of lottery games available increased modestly, from 0.2% to 0.3%.
Proportion of the market included in the report
Eilers & Krejcik includes a vast quantity of data in its reports, covering some 58.5% of the US iGaming market and now tracking more than 35,000 separate game titles every month across 29 online casino sites.
The growth in the number of games tracked by the firm, as well as the number of online casinos available to US consumers – from just a handful in recent years to more than 40 today – demonstrate the growth of regulated online casino products across the US.
With legalised iGaming available in just a few states, however, the data included in this report shows the beginning of the vertical’s growth trajectory, which will be further driven by the introduction of new legislation and regulation across additional US states in the months and years to come.
If you are interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database, reach out to Rick Eckert at firstname.lastname@example.org.