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The SiGMA Group has made a strategic investment in Affiliate World Conferences, a company described as the world’s leading conference organiser for affiliate marketing.

SiGMA and Affiliate World will now seek to align their global summits to take place in the same city and during the same week.

The first show of this kind will be held in February 2024 in Dubai as regulated commercial gaming looks increasingly likely to arrive in the United Arab Emirates (UAE).

Delegates flying to SiGMA Dubai on 26 February will also be able to attend Affiliate World Dubai on 28 February.

SiGMA and Affiliate World expect more than 10,000 attendees at the two events in Dubai as a result of the partnership.

SiGMA Group founder Eman Pulis said: “I attended Affiliate World Bangkok for the very first time back in 2014 and was blown away by the energy in the room and the quality of affiliates.

“I just couldn’t believe there still remained so many affiliates that were new to gaming. Coupled with the fact that many operators are constantly demanding for more affiliates to attend conferences; this partnership with Affiliate World will make SiGMA a must attend for operators.

“We’ve listened carefully and are finally in a position to align our SiGMA conferences in the same cities and within the same week as AW, bringing many of the world’s top affiliates closer to the iGaming community,” he added.

After launching in 2014, SiGMA expanded into affiliation in 2020 as it sought to provide traffic to iGaming operators through its portfolio of websites and SiGMA Play.

“I attended Affiliate World Bangkok for the very first time back in 2014 and was blown away by the energy in the room and the quality of affiliates.”
SiGMA Group founder Eman Pulis

Affiliate World, meanwhile, has organised in-person events targeted at the global affiliate community since 2015 and boasts more than 15,000 event participants each year.

The company currently manages three events in Dubai, Barcelona and Bangkok, and employs more than 30 full-time staff in offices across Dubai and Manila.

Affiliate World MD Chris Hong said: “We look forward to very close cooperation with SiGMA’s world class team and leadership.

“SiGMA’s investment in Affiliate World is a strong testament to the value of our exceptional community of super affiliates for operators around the world. 

“We believe this exciting combination creates exceptional benefits to our attendees, exhibitors and sponsors and will allow them to dramatically accelerate their business operations and discovery of new and valuable business partners,” he added.

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