Sportradar and Kambi seal five-year extension to US sports betting partnership

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Sportradar and Kambi have extended their existing US betting collaboration by five years.

The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market.

The pair first partnered up in 2018 when the repeal of PASPA allowed for the introduction of legalised sports betting across North America.

The new contract terms will see Sportradar continue to provide pre-match score data to Kambi, which will be used by all of the sportsbook supplier’s US partners across all sports.

Sportradar will also supply its live score data, as well as content solutions, including Live Match Trackers, for major US sports.

“Both Kambi and Sportradar were well-prepared when the US market opened in 2018 and we have worked together closely and diligently to establish our respective market leading positions,” said Neale Deeley, MD of US betting at Sportradar.

“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”

Jamie Mckittrick, Kambi VP of commercial operations, added: “We are delighted to have put pen to paper on this multi-year extension with Sportradar.

“Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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