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The South American Football Confederation (CONMEBOL) has selected Sportradar as the successful bidder for its exclusive global AV and betting data rights.

Sportradar said that securing the rights after a “highly competitive selection process” would help to “enhance the accessibility and engagement of South American football for a broader global audience.”

Under the agreement, Sportradar gains rights to the major regional club tournaments organised by CONMEBOL, the governing body of 10 national soccer associations across South America.

Those tournaments include the CONMEBOL Libertadores (men’s and women’s), CONMEBOL Sudamericana and CONMEBOL Recopa for the next four seasons.

The agreement also covers the federation’s Under-20s, Futsal and Beach Soccer competitions.

“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”

– Sportradar CEO Carsten Koerl

“We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting,” said CONMEBOL secretary general José Astigarraga.

“We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football.”

Sportradar CEO Carsten Koerl added: “We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America.

“Sportradar has more than 20 years’ experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help CONMEBOL expand its reach. 

“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”

Sportradar has provided CONMEBOL with compliance, risk and governance services since 2019, including services such as performing eligibility checks on the senior appointments of the federation and its member associations.

The data supplier is not the only gambling company looking to inspire revenue growth by joining forces with South American football organisations.

Stockholm-listed operator Betsson recently expanded its presence in Argentina through a multi-million-dollar shirt sponsorship deal with Buenos Aires-based Boca Juniors.

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