Notably, however, the US operator is currently offering only online slots and table games, and not online sports betting to punters in Canada’s first fully regulated province.

A notice on the website currently reads: “Come play with a giant: Bally Bet Casino has arrived. One of the best-known names in American casinos is now in Ontario. Packed with the most thrilling online slots and table games, there’s something for everyone.”

The operator adds: “And we’re only just getting started. We have big plans just around the corner, and we’re excited. You should be too. You’ll quickly come to know that Bally’s is always ready to raise the level of thrills.”

Congrats!🏆 @BallyBetCanada has joined the new market as a regulated and approved Operator.#PlayWithConfidence #onlinecasino #onlinegambling #gambling #gamblingonline #safergambling #sportsgambling #esportsbetting pic.twitter.com/nRzZ9X8qm0

— iGaming Ontario (@iGamingOntario) July 20, 2022

Bally Bet currently offers online sports betting to customers in Arizona, Colorado, Iowa, Indiana, Virginia and New York, where it entered the market several months after it was initially granted a licence.

iGaming NEXT understands that Bally’s is applying the final touches to its sports betting offering before launching a sportsbook in the market, although it has not provided a concrete go-live date.

Since launching its regulated market on 4 April, there are currently 19 online operators live in Ontario, offering 32 gambling URLs between them. 

With a population of more than 14 million, the province is expected to be one of the most lucrative regulated online gaming markets in North America.

Both BetMGM and PointsBet were struck with financial penalties within a month of the market’s opening for failing to comply with marketing regulations that prohibit broad public advertising of bonuses and other inducements to gamble.

DraftKings subsequently received a C$100,000 penalty in July for breaching the same regulations in May.

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