Sports betting absent from Bally Bet’s Ontario launch as online casino offer goes live

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Bally’s Corporation has gone live in Ontario’s regulated iGaming market with its Bally Bet brand.

The Canada-facing ballybet.ca domain is now accepting customers, with an introductory $100 risk-free offer on the homepage for new customers.

Notably, however, the US operator is currently offering only online slots and table games, and not online sports betting to punters in Canada’s first fully regulated province.

A notice on the website currently reads: “Come play with a giant: Bally Bet Casino has arrived. One of the best-known names in American casinos is now in Ontario. Packed with the most thrilling online slots and table games, there’s something for everyone.”

The operator adds: “And we’re only just getting started. We have big plans just around the corner, and we’re excited. You should be too. You’ll quickly come to know that Bally’s is always ready to raise the level of thrills.”

Bally Bet currently offers online sports betting to customers in Arizona, Colorado, Iowa, Indiana, Virginia and New York, where it entered the market several months after it was initially granted a licence.

The operator also offers online casino gaming to customers in New Jersey, under its Bally Casino brand, rather than Bally Bet.

iGaming NEXT understands that Bally’s is applying the final touches to its sports betting offering before launching a sportsbook in the market, although it has not provided a concrete go-live date.

Since launching its regulated market on 4 April, there are currently 19 online operators live in Ontario, offering 32 gambling URLs between them. 

With a population of more than 14 million, the province is expected to be one of the most lucrative regulated online gaming markets in North America.

Since going live, the Alcohol and Gaming Commission of Ontario (AGCO) has already begun cracking down on non-compliant operators.

Both BetMGM and PointsBet were struck with financial penalties within a month of the market’s opening for failing to comply with marketing regulations that prohibit broad public advertising of bonuses and other inducements to gamble.

DraftKings subsequently received a C$100,000 penalty in July for breaching the same regulations in May.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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