Sports data provider Stats Perform and sports betting supplier Sporting Solutions have teamed up to release their first joint B2B product, the Opta BetBuilder Plus, via the pair’s Betting Innovation Centre.
The two companies established the Betting Innovation Centre in June to jointly build and bring to market new solutions for the sports betting industry.
The companies said the product fills key gaps that have held back the growth of betting by connecting sharp pricing with contextual front-end Opta stats, in-play as well as pre-game, delivered in multiple formats including singles, pre-combined multis, a BetBuilder API and hosted BetBuilder UI.
Shane Gannon, SVP betting at Stats Perform, commented: “Opta BetBuilder Plus creates dream experiences for bettors and operators and will set a benchmark for the future of betbuilder products.
“It perfectly combines the best of Sporting Solutions and Stats Perform: elite modelling and trading expertise, uniquely deep player data, product expertise and the world-renowned Opta brand,” he added.
Opta BetBuilder Plus features Opta-powered markets, like player shots on target and goalkeeper saves, which are available for a broad range of global football competitions.
Sporting Solutions CEO Andy Wright: “Since announcing the Betting Innovation Centre, operators have been asking for player proposition prices like shots to be available at scale in betbuilders and same-game products, in-play as well as pre-game, to make football betting more entertaining for their users.”
The service has been built from the ground-up to be fast and simple to launch, particularly for hundreds of operators with an existing Sporting Solutions or Stats Perform integration, the two companies said.
“Since announcing the Betting Innovation Centre, operators have been asking for player proposition prices like shots to be available at scale in betbuilders and same-game products, in-play as well as pre-game, to make football betting more entertaining for their users,” said Andy Wright, CEO of Sporting Solutions.
Betbuilders, or single-game parlay products as they are known in the US, are becoming ever more popular with consumers and make up an essential part of the product portfolio for sports betting operators.
They already account for a significant percentage of US football betting. Half of all Kambi platform sports bettors that bet on the US Super Bowl placed at least one single-game parlay last season, for example.
Meanwhile, Stats Perform has extended its partnership with the Spanish football league LaLiga for a further five years.
Under the new agreement, Stats Perform will continue to exclusively collect and manage live official data and player statistics from over 800 LaLiga matches per season and distribute them to enhance LaLiga coverage for licensed global broadcasters, sponsors, publishers, fantasy providers, sportsbooks and the leagues’ own digital platforms.