Strive Gaming has recruited US gambling specialist Jamie Shea as its new chief marketing officer (CMO).

Shea previously spent more than four years with DraftKings, initially as VP of sportsbook operations before switching to VP of national VIP marketing in May 2021.

She left the US operator in March of this year and has now joined Strive, the iGaming platform and player account management specialist founded in 2020.

Strive Gaming CEO Max Meltzer said: “Appointing Jamie to our C-level is another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America.

“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention and cross sell across different channels as it relates to physical on-premise and digital sportsbook and casino players throughout the US.

“Jamie understands platforms, technology and people and is a joy to work with, which is why we all look forward to working with Jamie,” he added.

Strive Gaming CMO Jamie Shea: “There are lots of companies vying for media, investor and customer attention, but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology.”

In her new role as CMO, Shea will be responsible for all B2B marketing activities and all communication practices both internally and externally.

She will also lead the Managed Services function, which is a 24/7 department of customer support agents, payment, risk and fraud agents and CRM experts.

“Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities, but nothing is more exciting for me personally than joining Strive Gaming,” said Shea.

“There are lots of companies vying for media, investor and customer attention, but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology.

“I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us,” she added.

Shea, who studied at the Loyola University in New Orleans, will spend her time between Las Vegas in the US and Vancouver in Canada, the site of Strive’s North American headquarters.

The company also has offices in the UK and Malta.

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