Nearly 20% of Swedes expect to cut down on gambling due to increased cost of living

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New data released by the Swedish Gambling Authority (SGA) shows that 19% of Swedes expect to gamble less due to the increased cost of living.

In response to the 2022 annual survey conducted by the regulator, 10% of respondents said they expected to gamble ‘a little less’ as a result of increased living costs, while 9% expected to gamble ‘much less’.

Just 1% of respondents said they would gamble ‘much more’ and 2% ‘a little more’, although the vast majority of respondents (78%) said increased inflation and associated hikes in the cost of living would make no difference to their gambling habits.

Across the population at large, the 2022 survey showed that 72% of Swedes had participated in some form of gambling over the past 12 months.

Of those who had played in the past 12 months, 71% said they had participated in lottery or numbers games, making this by far and away the most popular vertical for players in Sweden.

Betting on horse racing is another popular vertical, with 22% of gamblers participating the past 12 months.

Bingo and sports betting were the next most popular verticals, with 16% and 12% of gamblers.

Casino, slots and poker saw just 5%, 2% and 1% of gamblers participating in each vertical, respectively.

In addition to providing data on player numbers and habits, the SGA’s annual survey also aims to take a temperature check of the industry at large and analyse consumer sentiment towards gambling.

Perhaps worryingly, of those customers who had gambled within the past 12 months, just 10% said they knew how to identify whether or not an operator possessed a Swedish gambling licence.

Just over half (53%) of respondents said they believed there were advantages for them as players to play with a licensed operator, while 21% said they may consider gambling with unlicensed operators.

When asked whether they thought the Swedish gambling industry takes sufficient social responsibility measures, 48% of respondents said ‘no, probably not’, while a further 18% said ‘absolutely not’.

However, 29% of respondents thought the industry ‘maybe’ took sufficient social responsibility, while just 4% said it ‘absolutely’ did.

The survey did bring some positive news for the SGA, however, as it demonstrated an increase in the number of people aware of Sweden’s Spelpaus self-exclusion programme from 58% in 2021 to 61% this year. 

Correspondingly, the proportion of respondents who did not know of the programme reduced from 41% to 37%, suggesting that awareness of the scheme continues to grow. Around 1% of respondents had used the service.

About the author

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Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

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