Tabcorp takes Entain to court over alleged lack of information on Australian advertising deal

Australian giant Tabcorp has launched legal action against Entain and the New South Wales (NSW) division of the Australian Hotels Association over their alleged failure to disclose sufficient information about a recent advertising deal.  

As first reported by the Sydney Morning Herald, Tabcorp recently initiated a civil dispute in the NSW Supreme Court.

Tabcorp flagged that an advertising deal between Entain the NSW Hotels Association could “raise a risk of contravening the Unlawful Gambling Act of 1998” and requested further information from both companies in order to decide whether it would take broader legal action.

Tabcorp has an exclusive agreement to operate wagering terminals at NSW’s pubs and clubs as it holds a state licence until 2033.  

Last month, Entain signed a deal with the NSW Hotels Association that enables its pubs to advertise Entain’s online sports betting brands Ladbrokes and Neds on premises.

However, it does not allow Entain to operate its own betting kiosks, which would violate Tabcorp’s exclusive agreement.

Tabcorp has since claimed that both Entain and the NSW Hotels Association did not provide sufficient details on the advertising partnership for Tabcorp to decide whether to commence substantive proceedings, which could include seeking damages or an injunction against the two parties.

At the time of the deal between Entain and the NSW Hotels Association, the Sydney Morning Herald reported that a person involved in the agreement said Tabcorp were “getting what they deserved after behaving like monopolistic arseholes.”

Earlier this month, Entain dropped its Australian shirt deals as a response to growing consumer sentiment against gambling sponsorships in sports in the country.

About the author

Sonja Lindenberg

Sonja Lindenberg is an experienced editor and journalist, with a strong focus on business, finance, trade and investment. She holds a degree in business journalism and throughout the past two decades has covered companies and industries in various markets and for different media, including newspapers, news agencies, inflight magazines, country reports and trade publications. Sonja joined iGaming NEXT in June 2022.

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