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  • Flows signs with Betroyale and Kabukicasino via Quantum Gaming partnership

Flows, the industry’s leading no-code automation platform, signs contracts with front-line operators Betroyale and Kabukicasino.

Following the platform partnership announcement with Quantum Gaming, and the subsequent client contract with their first operator Wikibet, Flows has today signed two further contracts with operators Betroyale and Kabukicasino.

Both are set to harness the unparalleled prowess of Flows’ automation platform to drive innovation, engage customers with tailored experiences, and maintain a competitive edge through their existing platform, Quantum Gaming.

These cutting-edge companies utilise Quantum Gaming’s powerful platform, and in line with their forward-thinking strategies, they have chosen to partner with Flows to drive innovation.

Flows was built to be the most agnostic piece of software on the market, that can sit alongside any other piece of technology that a business has to then enable it to innovate freely and without constraint.

Flows plug-in no-code platform is supporting businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. Flows works with affiliate networks, operators, and suppliers alike.

Most recently Flows unveiled “Flo” to the world, its language (spoken or written) activated ai software development tool, which is revolutionising the way we build new digital products. Flows clients and marketplace partners can now deliver new features and products, big and small, at breakneck speed.

By harnessing the power of Flows combined with Quantum Gaming, Betroyale and Kabukicasino can effortlessly create new features, automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures.

James King, CEO of Flows, said: “We are really proud to further our partnership with Quantum Gaming by supporting more of its operators as they drive to deliver excellence within their markets. It’s great to see two ambitious brands see the value that Flows can bring to their business in this powerful collaboration alongside Quantum Gaming.

“Our platform, designed to empower and supercharge operations, finds a perfect fit with Quantum’s exceptional gaming platform. Together, our tech is pushing boundaries, innovating, and redefining the gaming industry. At Flows, we don’t just enhance; we supercharge.”

Oliver De Bono, CEO OF Quantum Gaming, added: “Quantum Gaming is thrilled to be able to provide its operators with top-notch, reliable, and intuitive tech and support, and Flows is an important partner on that journey. Together, we are expanding the boundaries of what’s possible in iGaming!”

Workflow automation start-up Flows has hired Rhea Craib, former group marketing manager at Gaming Innovation Group (GiG), as its new head of marketing.

Craib joins the business from her previous role at GiG, where she spent more than three years overseeing the marketing output of its B2B offerings.

During her time in that role, Craib was responsible for setting and implementing the overall marketing strategy for GiG as a brand, as well as for its platform, products and services.

The role included oversight of lead generation, event and conference planning, content and digital strategy and implementation.

Prior to her time with GiG, Craib held a range of marketing roles with agencies and in-house teams, with a strong focus on content and strategy.

At Flows, Craib will be tasked with implementing and executing a marketing strategy that will allow the business to continue to scale at pace while allowing it to capitalise on new opportunities.

Flows CEO James King: “[Craib] joins at a time when we continue to push forwards with new ideas and innovations, and this makes it the perfect time for her to shine.”

She will be responsible for creating content, strengthening Flows’ messaging, aligning the company’s tone and voice, developing a content marketing strategy to boost SEO activity, and working on the third version of the firm’s corporate website.

Craib will report into Flows CEO James King, who also joined the company from GiG, where he held the director of sales position until August 2021.

“I am really excited to join the team at Flows, many of whom I have worked with in the past,” Craib said.

“Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead.”

Flows is one company in the portfolio of HappyHour.io, an iGaming seed and early stage accelerator founded and led by former GiG CEO Robin Reed.

King said of Craib’s appointment: “I am delighted to welcome Rhea to the Flows team and for the business to benefit from her incredible talent and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond.

“Having worked with Rhea in the past I know exactly what she is capable of, and this will make her a valuable asset to Flows and the wider team.

“She joins at a time when we continue to push forwards with new ideas and innovations, and this makes it the perfect time for her to shine,” he added.