Malta-based affiliate marketing company Game Lounge has made multiple redundancies after adopting a new long-term strategy.
Most of the layoffs impacted the company’s content division.
The wave of redundancies began with consultants and freelancers in July.
iGaming NEXT understands around 20 employees were let go at that time, with those working remotely first to be informed.
The affiliate then commenced a further round of content-led redundancies in its Malta office during the week beginning 14 August.
Multiple Game Lounge employees, most of whom occupied content roles, changed their status to Open To Work on LinkedIn on 22 August.
Some affected employees stopped working before their official termination date as the projects or brands they were working on no longer required staff or supervision.
One source, who spoke to iGaming NEXT on the condition of anonymity, said this included the firm’s Slot Tracker tool, which Game Lounge is now seeking to sell.
Game Lounge acquired Slot Tracker for €1m in 2018.
In a comment provided to iGaming NEXT, Game Lounge CEO and co-founder Jonas Cederholm said the company was adapting its strategy to align more closely with individual significant markets.
“This change aims to improve our responsiveness to local needs, strengthen our partnerships, and create brands that genuinely connect with users,” said Cederholm. “With this change in direction, there have been adjustments to our content team.
“We made these decisions with the company’s long-term vision in mind, always recognising the significant contributions of those we’ve had to part ways with.
“We are optimistic about the future and the steps we’re taking. We are shaping a stable, forward-looking organisation focused on sustained success,” he added.
Game Lounge has two main offices in Marbella and Malta but employs staff all over the world.