CampoBet, of the Soft2Bet powered renowned brands, is excited to unveil its revamped mobile application for both iOS and Android users.
The new CampoBet SE app offers a native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players.
Key advantages of the new CampoBet SE mobile app
Expanded reach: The native app serves as an additional platform for CampoBet to engage with a broader audience.
Regulated marketplace: With official reviews from the App Store and Google Play, users can trust the quality and security of the app.
Official app status: The app’s official status ensures there are no bans, providing uninterrupted access to betting services.
Native experience: Users will enjoy a more convenient and faster app performance tailored to their devices.
Aesthetic design: The app features a Trophy Hall with animations and parallax, offering a visually stunning experience.
Integrated tracking: An integrated system for PPC and affiliate traffic allows for efficient ad purchasing from various sources.
Optimized advertising: The app includes a new set of events in the traffic procurement system to fine-tune advertising campaigns.
Continuous support: CampoBet is committed to ongoing support and development of the app to ensure the best user experience.
Segmented notifications: Push notifications are tailored and sent directly to the player’s phone, keeping them informed and engaged.
In a statement, CampoBet representative Yoel Zuckerberg, chief product officer, said, “The CampoBet SE app is a game-changer in the mobile betting landscape.
“We’ve listened to our users and have delivered an app that not only looks great but also provides the functionality and speed that today’s bettors demand. Our commitment to continuous improvement and user satisfaction is at the core of this redesign.”
The CampoBet SE app is now available for download on the App Store and Google Play. Users can look forward to a seamless betting experience with the reliability and innovation that CampoBet is known for.
For more information, please visit the CampoBet website.
About CampoBet
CampoBet is an innovative online platform that offers a comprehensive betting experience across more than 30 sports categories. With options for pre-live and live betting, CampoBet continues to be a favorite among betting enthusiasts.
About Soft2Bet
Soft2Bet is a B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets.
A proprietary gamification engine sets Soft2Bet apart, fostering unique player engagement across casino and sportsbook domains.
Soft2Bet has developed and deployed many brands, including recognized names such as Betinia.dk, Betinia.se, Betinia.com, Yoyocasino.se, Yoyocasino.com, CampoBet.se and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek, Romanian, and Italian & Estonian licenses.
Soft2Bet boasts 500,000 events and over 14,000 live games from 120 providers, supports 220 payment methods across various countries, and accommodates over 20 languages, among other capabilities.
Learn more at soft2bet.com.
Esports betting specialist Rivalry has launched a mobile app targeting Millennials and Gen Z users in Ontario, Canada.
The app, a first for Rivalry, was specifically designed to cater to digitally native individuals, while incorporating elements from gaming culture into its product design.
“Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones,” said Rivalry CEO Steven Salz.
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category,” he added.
Millennial and Gen Z bettors represent 97% of Rivalry’s active users. However, before venturing into mobile, Rivalry said it prioritised its core offering and focused on developing its proprietary product.
Customised experience
The mobile app allows users to wager on a wide range of esports titles, including popular games like Counter-Strike: Global Offensive, League of Legends, and Dota 2, as well as mobile titles such as Call of Duty: Mobile, Free Fire, and Mobile Legends: Bang Bang.
Traditional sports betting options are also available on the app.
“We are engaging a demographic with unique consumption habits and betting preferences,” Salz said.
“This is a generation that expects more from the products, entertainment and brands they consume, and we’ve customised our online betting experience to match that.
“Our differentiated user experience continues to act as a catalyst for our company, and we’re excited to bring this offering to the palm of our customers’ hands,” he added.
15% growth
Rivalry has experienced steady growth in esports betting since its licensing in April 2022, with an average month-over-month growth rate of 15%.
According to Rivalry’s Q1 2023 results, betting handle for the quarter amounted to C$120.2m, which is nearly three times the amount wagered with the operator in Q1 2022.
Last month, Rivalry secured a C$10m strategic investment led by global low-margin bookmaker Pinnacle.
Rivalry is hoping to utilise the additional capital to expedite its operational goals and capitalise on strategic growth prospects.
The Gambling Commission has imposed a £3.15m fine on UK National Lottery operator Camelot for a series of failures which negatively impacted mobile app customers.
The first failure saw the operator’s mobile app mistakenly inform up to 20,000 players that their winning draw-based tickets were non-winning tickets. This error occurred when tickets were scanned with the app’s QR scanner between November 2016 and September 2020.
Camelot subsequently disabled the QR scanner and estimated that customers were negatively impacted between £48,000 and £68,000, although it was unable to ratify this figure.
The second breach, which occurred in October 2020, saw 22,210 players who purchased a single draw-based ticket through the app charged for and receive two tickets by mistake.
All impacted players were identified and refunded for the duplicated wager, while other duplicate wager winners were honoured.
Finally, the operator sent out mobile push notifications to app users who had either self-excluded via GAMSTOP or had been identified as showing signs of gambling-related harm.
The regulator said 65,400 of these players received marketing messages between February 2018 and January 2021, although none were permitted by the app to actually purchase a National Lottery product.
The full decision and case notes can be accessed here.
Gambling Commission CEO Andrew Rhodes said: “We are reassured that Camelot has taken steps to make sure that their National Lottery app is fit for purpose. However, we must caution Camelot that any failings on their duties will be met with consequences.
“Today’s announcement reinforces that any operator failing to comply with their licence requirements will be investigated by the Commission and we will not hesitate to issue fines if requirements are breached,” he added.
It has been a bad month for Camelot. The fine was issued a matter of days after the Gambling Commission recommended Allwyn as its preferred bidder for the National Lottery contract.
Camelot has been the incumbent provider ever since 1994 and wanted to maintain its hold on the competition, but now looks set to lose the tender licence when its current deal expires in 2024.
Camelot has been criticised by many gambling industry stakeholders over the last few years, including British MP Scott Benton, who is chair of the Parliamentary All-Party Betting and Gaming Group (APBGG).
Benton suggested that Camelot appeared to be disproportionately focused on selling instant win games, which carry a higher risk of gambling-related harm and return a smaller proportion of revenue to charitable good causes than draw-based lottery games.
The £3.15m fine will be paid by the current National Lottery operator towards good causes.