Shares in Rivalry leapt more than 9% on Wednesday (16 November) after the esports specialist expanded its casino product with the launch of proprietary interactive casino platform Casino.exe.
Casino.exe will initially feature four new games, including Penalty Shootout, Bomb Squad, Wheel of Time, and Courier Sweeper, as well as existing third-party and Rivalry-developed games, including Rivalry’s casino title Aviator and multiplayer online gambling game (MMOGG) Rushlane.
The launch of Casino.exe follows the debut of Rivalry’s first-ever casino game Aviator, which generated more than 10% of the company’s revenue in Q3.
Rivalry CEO and co-founder Steven Salz commented: “Our technology and creative capabilities continue to drive meaningful opportunities across our business where we can innovate on product and ultimately reimagine the betting experience for a younger audience that craves interactive entertainment.
“The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and separates our product from others.
“As we scale thoughtfully into the casino segment, we’ll reduce the impact of seasonality in esports, increase customer value, and offer more stable margin profiles,” he added.
Rivalry CEO Steven Salz: “As we scale thoughtfully into the casino segment, we’ll reduce the impact of seasonality in esports, increase customer value, and offer more stable margin profiles.”
Casino.exe is a virtual interface where customers can play Rivalry’s suite of third-party casino and originally developed games in an interactive online environment.
Casino.exe will adopt Rivalry’s meme approach to business. Customers must power on a vintage PC to engage with a variety of visual and functional features, including a retro operating system, desktop icons and wallpapers, functional MP3 player and custom game box art to create an entertaining experience for users.
“Much of Rivalry’s success is rooted in our ability to tap into the cultural zeitgeist of our audience whose average age is 25,” explained David King, Rivalry senior manager of product design.
“Casino.exe completely redefines the traditional casino experience and puts a thoughtful and entertaining spin on it using a visual expression that our community has a shared reverence for,” King added.
Rivalry said its new casino offering is the first step toward “a more elaborate expansion” into the segment, including launching in new markets, adding additional casino games developed in-house, and further innovating the casino experience for a generation of bettors born on the internet.
Thus far, the casino offering is available online in markets operating under the company’s Isle of Man licence, with a launch in Ontario expected to follow in the coming months.