Southampton Football Club is once again demonstrating its commitment to promoting responsible gambling by elevating awareness and aiding the delivery of support from Better Change and RecoverMe.

The club is working alongside Better Change for a second year, to provide a pop-up hub for fans on a matchday, following a successful activation during last season’s Safer Gambling initiative, where over 1,000 fans engaged with Better Change representatives.

Better Change will be on-site at St Mary’s and will engage fans in discussions around Safer Gambling before the match against Cardiff on 2nd December.

Post-game support will also be available, with the club supporting the delivery of online sessions with a Better Change gambling therapist for those requiring additional support.

To promote responsible gambling practices and provide helpful advice and guidance to fans, the club will also be sharing the insights of Head of Performance Psychology, Malcolm Frame through video, which will be shared on club channels during Safer Gambling Week 2023 (13th – 19th November).

Charlie Boss, chief commercial officer from Southampton FC said, “Promoting safer gambling is our responsibility as a club and part of our commitment to protect fans and the community.

“We’re really grateful to our partners and organisations like Better Change, who are helping to champion a safer future for our fans and the gambling industry, with responsible play at its heart.”

Southampton Football Club has a track record of supporting Safer Gambling Week, and in collaboration with its club partner Sportsbet.io, it recently hosted participants from Saints Foundation’s mental health support programme, Saints by Your Side, for a Safer Gambling Workshop with Better Change.

Sportsbet.io kindly donated their hospitality box to host the workshop before the match against Rotherham on 7th October and the participants were invited to stay and enjoy the match afterwards.

David Richardson, head of strategic partnerships at Better Change, said, “Working with Southampton Football Club for over a year now has been a pleasure, they are a club that proactively make an impact with their Halo Effect forming the platform for their socially responsible activities.

“We play a part in this and support the club and the community it serves by educating about gambling and opening two-way dialogue on what is often perceived as a taboo subject.

“By breaking down the stigma we hope to signpost people who need any further support in the right direction as well as talking to fans about gambling and highlighting how this can be done safely from a positive play aspect.”

Southampton Football Club’s work in this area is part of its social responsibility pledge within The Halo Effect, which is committed to ensuring a sustainable future for the club, its fans, and its community.

Through various initiatives, the club seeks to ensure the city and the surrounding region can thrive as a place to work, live, and prosper individually and collectively.

Kindred’s progress on reducing the number of high-risk players stalled in Q2 2022 as the share of revenue derived from harmful gambling remained at 3.3%.

The Stockholm-listed operator has set an ambition to reach zero revenue from harmful gambling by 2023.

In the previous quarter, high-risk players also accounted for 3.3% of gross winnings revenue, down from 4% in Q4 of 2021.

On a positive note, the group revealed the improvement effect after interventions increased from 83.1% in Q1 to 84.7% in Q2, primarily as a result of a “more cautious approach” towards younger demographics.

According to research, customers aged 18 to 25 are at a higher risk financially and more prone to addiction, the operator said.

Kindred took the decision in 2021 to implement a tailored approach to de-risk customers that are between 18 and 25, in a more personalised and risk averse manner, by implementing dedicated limits and personalised humanistic interventions.

In addition, Kindred’s responsible gambling analysts take a more cautious approach when managing customers in this demographic group.

“Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach,” said Henrik Tjärnström, CEO of Kindred Group.

“However, we still have work to do to further decrease the number towards our ambition of zero per cent revenue generated from harmful gambling,” he added.

On this topic, Kindred has partnered with Quitgamble.com to promote an online community for people who want to stop gambling.

”QuitGamble is an online platform for those who want to stop gambling. We support people with gambling problems through our community, video courses, mobile apps, guides, and a self-assessment test,” said Anders Bergman, founder of QuitGamble.

“We are proud of the collaboration with Kindred. It’s a quality assurance, and the collaboration will help us to support more people.”

Kindred will use QuitGamble in addition to website blocking solution Gamban, and RecoverMe, a self-screening app, as well as its own proprietary responsible gambling tools.

Kindred Group has reduced its share of gross winnings revenue from high-risk players to 3.3% in Q1 2022, compared to 4.0% in Q4 2021 and 3.9% in Q1 2021.

The quarter-on-quarter and year-on-year reduction was impacted by two significant factors, according to the Stockholm-listed operator.

Firstly, previous data has indicated that the first quarter of each year witnesses a lower share of revenue from harmful gambling, indicating that seasonal trends will continue to impact the figure in future quarters.

Secondly, the business has been able to optimise its process for manual interventions toward high-risk customers, resulting in fewer customers being re-detected after interventions and growth in more sustainable gambling behaviour.

Indeed, the latest data shows the rate of players showing improvement after interventions increased from 79.2% in Q4 2021 to 83.1% in Q1 2022. This figure is also ahead of Q1 2021 (76.6%).

Kindred said it has also continued with a cautious approach to customers aged between 18 and 25, which is a group known to be at increased risk of harmful gambling. This has led to a decrease in the percentage of harmful revenue from the demographic.

Kindred CEO Henrik Tjärnström:“Our focus right now is to continue to increase efficiency and speed in engaging with detected customers as early intervention is critical in preventing harmful behaviour.”

During Q1, Kindred updated its post-intervention improvement effect metric to include behavioural indicators as well as financial indicators, which is more aligned with its Player Safety Early Detection System (PS-EDS).

“We started 2022 with a focus on targeted deliveries,” said Kindred Group CEO Henrik Tjärnström. “Our team has specifically focused on optimising our manual interventions further, resulting in a higher percentage of customers showing healthier gambling behaviour after they have been detected and contacted by our responsible gambling team.”

During Q1, Kindred also entered into a new partnership with RecoverMe, a mobile app developed by doctors to help people receive help with gambling-related harm using tools such as cognitive behavioural therapy (CBT), mindfulness exercises and support through peer groups.

The partnership allows Kindred to offer the app to its customers free of charge, initially in the UK and US.

“I am very proud that we have entered the collaboration with the team behind the RecoverMe app, ensuring we can offer this service for free to all our customers in the UK and the US. 

“Our focus right now is to continue to increase efficiency and speed in engaging with detected customers as early intervention is critical in preventing harmful behaviour,” Tjärnström concluded.

Tejus Patel, junior doctor at King’s College Hospital NHS Foundation Trust and co-founder of RecoverMe, added: ”Only 8% of individuals with problem gambling seek help due to the stigma associated with the addiction, inaccessibility and lack of awareness of treatment options. 

“RecoverMe’s partnership with Kindred is a vital lifeline in helping us provide care to those that need it most. We believe passionately that collaboration with organisations like Kindred will help us reach those that need support and historically have been individuals who are difficult to reach and access therapy.”

Kindred’s stock has faltered since a trading update published this month showed group revenue was down 30% year-on-year.

The operator will publish its Q1 2022 results in full on Thursday 28 April.