Pragmatic Play, a leading content supplier to the iGaming industry, has rolled out its new Sportsbook product through DAZN Bet in Spain.

The launch of Pragmatic Play’s Sportsbook follows a landmark deal with DAZN Bet to deliver a full-service iGaming solution, providing not only sports betting, but also player-favourite Slots, Live Casino and Virtual Sports.

It marks a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.

The Pragmatic Play Sportsbook has been integrated to DAZN Bet via the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions which has been the core technology layer for DAZN Bet since launch.

The integration with Pragmatic Solutions makes the Pragmatic Play Sportsbook an available product option to all licensees of the Pragmatic Solutions PAM.

Following the successful migration onto Pragmatic Play’s platform, DAZN Bet is set to build on its record monthly active users and turnover experienced in October.

Pragmatic Play’s successful Sportsbook launch means the supplier now offers five gambling verticals, following Slots, Live Casino, Bingo and Virtual Sports.

Gareth Crook, VP of sports at Pragmatic Play, said: “Pragmatic Play’s collaboration with DAZN Bet is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We’re now seeing the fruits of our labour come to life for the first time.

“We are proud to be associated with this flagship brand and have no doubt that DAZN Bet will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”

Simon Gatenby, CMO at DAZN Bet, added: “Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering.

“Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”

Pragmatic Play, a leading content supplier to the iGaming industry, further expanded its partnership with global giant bet365 into two key European territories.

Pragmatic Play has already taken an array of its leading Slot titles live in Spain, with Spanish customers now able to enjoy titles such as Gates of Olympus, Sugar Rush, Big Bass Bonanza and Sweet Bonanza.

In addition to the expansion in Spain, Pragmatic Play have just rolled out their product portfolio in Sweden with bet365.

Players in the Nordic country are able to enjoy a plethora of Slot titles, as well as Pragmatic Play’s engaging live games, including the Boom City and Snakes & Ladders Live game shows. In addition, its award-winning bingo solution will soon go live in the market.

This marks the latest expansion between the two powerhouse brands, following agreements in both the UK and Ontario.

Irina Cornides, chief operating officer at Pragmatic Play, said: “Expanding our presence in Spain and Sweden not only speaks volumes about the strength of Pragmatic Play’s partnership with bet365, one of the world’s leading gaming brands, but it also highlights the increasing demand for our premium Slots and Live Casino content. This is an exciting time for both companies as we continue to grow in key regulated markets.”

A bet365 spokesperson said: “We are proud to extend our partnership with Pragmatic Play into the Spanish market, and now Sweden. Its portfolio of award-winning and innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.”

Nearly 84% of the Spanish population between 18 and 75 years old gambled last year, according to a new study by CeJuego, Spain’s Gaming Business Council.

The report sheds light on the prevalent gambling habits of the nation and suggests that gambling is widely considered a social activity, similar to other leisure activities.

According to the study, a substantial 22.9m people, or 83.9% of the adult population, admitted to participating in gambling for recreational purposes.

However, CeJuego noted that Spain has maintained a remarkably low problem gambling rate of just 0.3%, making it one of the countries with the lowest incidence of problematic gambling in the world.

Further analysis of the data shows that the incidence of diagnosed problem gambling in Spain remains at a mere 0.02% of the population aged 18 to 75, which translates to fewer than 8,000 individuals.

That data was derived from the Ministry of Health and, according to CeJuego, indicates the effectiveness of prevention policies and the commitment of private sector companies to responsible customer service.

The report also highlighted that in Western Europe, problem gambling rates have generally remained below 0.5% and have been declining in recent years.

According to CeJuego, Estonia had the highest problem gambling rate at 3.4%.

Public pressure

However, the study points out that despite the social acceptance of gambling as a recreational activity, there is a noticeable “spiral of silence” at play.

This phenomenon, CeJuego said, is the result of public and institutional pressure, leading some individuals to refrain from disclosing their gambling and betting habits, even during interviews.

While players’ behaviour remains unchanged, they opt to keep it hidden to avoid potential controversy.

The majority, 66% of the adult population, played various lotteries, however, a significant 17.9% of Spaniards ventured into casinos, gaming halls, sportsbooks, and more.

The data on online gambling is available only up to 2021, as the Spanish regulator DGOJ has yet to publish updated statistics.

However, it shows an average of 666,735 people participating each month, accounting for 1.6% of the population over 18 years of age.

The final day of the SBC Summit Barcelona featured an awards ceremony honoring the best representatives of the betting and gambling industry. Marina Ilina, the founder of PIN-UP Global brand, received the leadership award on merit.

SBC Summit is an annual conference where the top operators of iGaming and sports betting niche meet to discuss the future of the industry, share experiences and develop networking.

This year the event was held in Barcelona, where it could gather about 15000 gambling professionals from 350 companies, as well as more than 450 speakers. The conference ended with the traditional awards ceremony for market leaders in various categories, and PIN-UP Global CEO Marina Ilina was honored with the Leader of the Year award.

Marina Ilina, CEO of PIN-UP Global, commented: “The award at SBC Summit Barcelona is a recognition of leadership, expertise and experience gained over many years.

“This is the result of continuous efforts, and not only my personal ones: professionalism and proactivity of the team is the best motivation for every leader. Together we offer the most effective solutions to our partners and clients, and of course we will continue further development and scaling of the ecosystem.”

PIN-UP is a full-cycle ecosystem with in-house products and services for the gambling industry. More than 2000 professionals are engaged in software development, customer service, management, marketing, legal and financial support and much more.

Today PIN-UP is currently represented in six countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru) in seven different areas — PIN-UP.TECH, PIN-UP.BUSINESS, PIN-UP.CRM, PIN-UP.TRAFFIC, PIN-UP.PLAY, PIN-UP.CARE, PIN-UP.TEAM.

The Spanish gambling industry has reported strong growth in Q2 2023, with GGR reaching €312.6m.

This marked a significant 55% year-on-year increase and a nearly 3% rise in GGR sequentially, according to data from the Spanish regulator, the Dirección General de Ordenación del Juego (DGOJ).

In Q2 2023, player deposits saw a significant uptick of 19.6% compared to Q2 2022, but there was a slight decline of 2% when compared to the previous quarter.

On the other hand, withdrawals increased by about 3% annually but decreased by 2.3% sequentially.

Segment breakdown

When examining GGR by game segments, betting accounted for 42.64%, bingo for 1.13%, casino for 47.94%, contests for 0.04%, and poker for 8.24% of the total.

The betting segment reported a substantial 119% increase compared to the same quarter of the previous year.

Conventional sports betting increased by 1.8%, while live betting surged by 3.5% compared to the previous quarter.

However, horse racing bets stood out with an impressive increase of around 23%, although other bets declined by 16%.

Bingo showed solid growth, with a 5.5% boost year-on-year.

The casino segment witnessed an annual increase of 28%.

This annual growth was particularly notable in slot machines, which saw an almost 30% increase, and live roulette, which surged by 31.8%.

Poker reported a substantial year-on-year increase of 27.6%.

In Q2 of 2023, among the 78 licensed operators in the Spanish market, 50 were casino operators, 43 were sports betting operators, nine were poker operators and three were bingo operators, while two fell into the contest category.

Marketing spend rises

Meanwhile, marketing spend increased by 7.6% year-on-year, reaching €96.64m in Q2 2023.

Advertising expenses meanwhile demonstrated robust growth of 7.7% annually.

Most notably, spending on affiliates surged by 56.2% compared to the previous year, while spending on sponsorship also experienced a substantial year-on-year surge of 225.2%.

Lastly, new accounts decreased by 3% annually.

Spain’s gambling regulator the Dirección General de Ordenación del Juego (DGOJ) has opened a public consultation on the introduction of cross-operator deposit limits for customers.

The topic is one of several now open for comment from industry stakeholders, and would see players face monthly limits on how much they can deposit across all licensed operators.

The change would mark a significant difference from the current deposit limit system, which prevents customers from spending over a certain threshold, but only with individual operators.

Under the proposed new system, customers would be prevented from circumventing their own self-imposed limits simply by moving over to another operator.

The public consultation on the matter is open until 16 October.

DGOJ background

The DGOJ said its regulatory objective is to “guarantee the protection of public order, fight against fraud, prevent addictive behaviour, protect the rights of minors and safeguard the rights of gambling participants.”

Spanish regulation has already tightened in recent years, with strict rules on marketing and advertising introduced in 2021.

At that time, gambling sponsorship in sport was outlawed, while a permitted window for TV and radio advertising was established between just 1AM and 5AM.

The DGOJ also continues to work on the introduction of a national self-exclusion register for customers in Spain, as currently each of Spain’s autonomous communities operates its own register.

In Q1 2023, operators in Spain’s regulated online gambling sector generated €304.9m in GGR, an increase of 51% over the prior-year comparative period.

Madrid-headquartered Codere Online posted total net gaming revenue (NGR) of €39.1m in Q2 2023, up 33.9% year-on-year.

Revenue breakdown

Of the total NGR, €18m came from Mexico, up 51.3%, €17.5m from Spain, up 24.1%, and €2.1m from Colombia, down 4.5% year-on-year.

The remaining €1.4m came from other markets, where revenue was up 40% compared to €1m in Q2 2022.

Online casino operations delivered some 54% of revenue during the quarter, as online sports betting delivered the remaining 46%.

Growth was driven by an increase in average monthly active players (MAPs) across most of Codere Online’s active markets.

In Mexico, MAPs grew 53.9% from 32,300 to 49,700, while the number of MAPs in Spain climbed 10.6%, from 36,800 to 40,700.

Colombia’s revenue drop was accompanied by a 6.1% reduction in the number of MAPs in that market, from 28,000 to 26,300.

In other markets, the number of MAPs grew 19.7% from 7,600 to 9,100.

At the end of the quarter, Codere Online posted an adjusted EBITDA loss of €4.5m, down by more than 50% from a €9.9m adjusted EBTIDA loss in Q2 2022.

The business ended the reporting period with a net loss of €1.7m, compared to a €6.7m net loss in Q2 2022.

Full-year outlook

Following the release of its Q2 results, Codere Online has upgraded its previously issued earnings guidance for full-year 2023.

NGR is now expected to fall between €150m and €160m, with an expected adjusted EBITDA loss of between €15m and €25m.

The business also reiterated its plan to turn to EBITDA profitability and positive cash flow for the full-year 2024.

“We continue delivering strong revenue growth, despite a lower level of marketing investment, on the back of strong brand recognition, higher quality customers and continued improvement in our product offering,” said Codere Online CFO Oscar Iglesias.

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Ibon Escalada

Operators in Spain’s regulated online gambling sector generated €304.9m in Q1 2023 GGR, an increase of 51% over the prior-year comparative period.

That’s according to the latest report from Spanish regulator the Dirección General de Ordenación del Juego (DGOJ).

Its Q1 2023, market statistics showed that revenue was generated after Spanish customers deposited €944.9m, up 22.7%, and withdrew €649.5m, up 15.7%.

Of the total GGR generated across the sector, the largest proportion came from the casino vertical, with €143.4m, or 47% of the total. That gave the vertical a year-on-year growth rate of 29.2%.

Betting, meanwhile, was the next largest vertical by revenue, generating €130.6m, or 42.8% of the total. Betting revenue was up by 100.1% year-on-year.

Of the remaining revenue, 9% came from poker, and 1.1% from bingo. A further 0.1% came from prize draws referred to as ‘contests’.

Some 334,000 new accounts were registered during the quarter, with the number of monthly average active accounts growing 11.1% year-on-year to 1,158,628.

The total spent on marketing by Spain’s 78 licensed operators reached €93.3m, a decrease of around 0.8% year-on-year.

Profile of online gamblers in Spain

In another report released by the DGOJ, its ‘Online Gambler Profile’ study for 2022, the regulator showed that there were around 1.6 million active gamblers in the market as of the end of the year.

On average, those gamblers spent around €574 per year on gambling. Betting was by far the most popular vertical among gamblers, with 1.3 million, or 80%, of all gamblers taking part in the activity.

A further 717,567 customers – 45% of all gamblers – played casino games, while 20.4% played poker and 5.5% played bingo.

Around 83.3% of all gamblers were male and 16.8% female, while the demographics of gamblers by age was skewed towards younger customers.

Gamblers aged between 18 and 25 made up 32.1% of all customers, those between 26 and 35 represented 32.5%, and those aged between 36 and 45 made up some 20.6% of all gamblers.

Customers aged over 45 made up just 14.9% of online gamblers.

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More about NFT Show Europe #NFTSE

NFT Show Europe is one of the world leading events on web3, Blockchain, Metaverse and Digital Art. An international meeting point for experts to share their insights on the next era of the internet in a futuristic business-art atmosphere.

Hashtags we use:

#NFTSE #Web3 #BusinessInTheRealverse #Metaverse #NFT #Blockchain #DigitalArt #NFTCommunity


#NFTSE 2023 Official Trailer:
Twitter: @nftshoweurope