B2B gaming streaming start-up BeyondPlay has been granted a supplier licence by the UK Gambling Commission (UKGC).

The securing of a Remote Casino Host and Gambling Software Licence from the UK Gambling Commission follows the granting of a B2B Critical Supply Licence from the Malta Gaming Authority in December 2022.

The UK licence marks a major milestone for BeyondPlay, which offers a portfolio of community-oriented products designed to turn solo game sessions into multiplayer entertainment experiences via shared streaming.

Further licence applications are underway for Ontario, Sweden and in various US states.

In response to the news, BeyondPlay founder and CEO Karolina Pelc wrote on LinkedIn: “Let’s get ourselves a UKGC licence, it can’t be that difficult! – said no one ever. This has been some time coming but we finally made it!”

She added:  “This stamp of approval marks a momentous occasion, as BeyondPlay will introduce new and thrilling gaming experiences, offering unparalleled entertainment value and community play for real-money gaming operators in Great Britain.

“Our multiplayer product boasts an array of features that exceed standard responsible gaming requirements.

“These features include low-stake and community-pooled betting, spectator mode and time-outs, which ensure that players can enjoy the product in a secure and enjoyable environment.”

In February 2023, LeoVegas Group divested its initial 25% shareholding in BeyondPlay to a group of strategic investors, including US VC firm Bettor Capital.

BeyondPlay had generated a 73% return for LeoVentures, the operator’s investment arm, in less than two years.

The transaction was part of BeyondPlay’s larger fundraising efforts, which have been completed, with further details to be announced in due course.

BeyondPlay has already partnered with four companies, including Casumo, ComeOn Group, LeoVegas and Soft2Bet, with additional plans to roll out solutions in Q2 and Q3 2023.

Both EveryMatrix and Greentube have been granted supplier licences by the Alcohol and Gaming Commission of Ontario (AGCO) and can now team up with operators based in the newly regulated Canadian province.

Ontario’s regulated iGaming market officially opened in April 2022 after almost three years of planning.

It is Canada’s largest province – with a population of around 15 million – and is therefore an important and lucrative marketplace for the iGaming industry.

The market opening created a strong response from both operators and suppliers, who are now in the process of battling for market share in the industry’s early stages.

EveryMatrix Americas president Erik Nyman: “Obtaining the registration approval from the AGCO is an important milestone for us in our North American expansion.”

Having been granted a licence by the AGCO yesterday (2 August), iGaming software provider EveryMatrix will distribute its own proprietary content and in-house developed technology for sportsbook and casino, including games from Spearhead Studios and Armadillo Studios, to operators looking to launch in Ontario.

The two studios have over 100 games combined, including North American-themed, branded games.

Erik Nyman, president of EveryMatrix Americas, said: “Obtaining the registration approval from the AGCO is an important milestone for us in our North American expansion.

“We are very excited to provide our products to existing American customers and other operators entering Canada’s largest jurisdiction,” he added.

Greentube, Novomatic’s digital gaming and entertainment division, said that with a projected market size of C$800m, Ontario will become a region of great importance in the coming months as the company wants to further expand its presence in the North American market.

Greentube CFO/CGO Michael Bauer: “We have already established a successful base in Canada through our presence in the regulated provinces of British Columbia, Manitoba and Quebec and we are very excited to have gained an Ontario licence.”

In addition to Ontario, Greentube is present in the Canadian provinces of British Columbia, Manitoba and Quebec. It has also entered the regulated US market in New Jersey and Michigan.

Michael Bauer, CFO and chief games officer at Greentube, said: “We have already established a successful base in Canada through our presence in the regulated provinces of British Columbia, Manitoba and Quebec and we are very excited to have gained an Ontario licence.

“It is a region of great potential for the iGaming industry, and we look forward to partnering with operators in Ontario to deliver our first-class content to their players,” he added.

Other recently licensed businesses entering the Ontario market include operators PokerStars and Bally Bet, which went live in June and July respectively, and platform supplier Gaming Innovation Group (GiG), which was granted a supplier licence by the AGCO in July.

Gaming Innovation Group (GiG) has been granted a supplier licence in Ontario, allowing it to partner with operators based in the newly regulated Canadian province.

Having opened as recently as April 2022, the registration marks an entry for GiG that will allow it to serve a market expected to grow to €2bn in gross gaming revenue (GGR) over the next three years, according to data from H2 Gambling Capital.

The registration granted to GiG by the Alcohol and Gaming Commission of Ontario (AGCO) covers GiG’s B2B sportsbook and player account management (PAM) systems.

Claudio Caruana, general counsel for GiG, said: “In receiving the registration from the AGCO, we have reached another important milestone in our resolute commitment to supporting the iGaming industry for regulated markets, and we’re delighted to be prepared to power new and potential partners in the province.”

GiG is now licensed in 22 regulated markets, with another four applications pending.

In addition, the Malta-headquartered group has signed a platform and managed services partnership agreement with Aspers Group, a major retail casino operator in the UK.

GiG will supply Aspers with its turnkey solution to help the operator expand its online gaming footprint.

GiG CEO Richard Brown: “We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high-value client for GiG.”

The contract is for a three-year term, renewable thereafter. The Aspers’ business segment supported by GiG’s services is anticipated to launch in Q4 2022, with an expected positive contribution from Q1 2023.

Since its launching in 2005, Aspers has built a retail operation that includes casinos in London’s Westfield Stratford City, which is one of the largest in the UK, as well as in Newcastle, Northampton and Milton Keynes.

Richard Brown, CEO of GiG, said: “We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high-value client for GiG.

“This type of deal is directly in our wheelhouse, helping land-based operators digitally transform and showcase our product in the UK market,” he added.

GiG will provide a fully managed solution, which includes the technical platform, fully managed services, frontend development, CRM and marketing, to operate the online casino as phase one.

Expansion into further verticals is planned for the second phase of the partnership.

The UK’s online casino market is estimated to generate circa £4bn in GGR during 2022.

Richard Noble, Aspers CEO, added: “We are delighted to join forces with GIG to provide a first-class omni-channel solution for our guests and launch our own branded online site extending the Aspers casino experience to both online and retail customers.”