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OddsMatrix, EveryMatrix’s leading B2B sportsbook division, has launched ‘Fast Markets’ in time for the start of the 2023-24 football season, enabling operators to offer a new range of real-time, instant betting options across a variety of individual game moments.

OddsMatrix Fast Markets will supply leading sportsbooks with a wide range of in-game, time-driven betting options, providing brands with a further revenue stream ahead of the start of the new football season across a range of top leagues.

Brands will be able to offer a wide range of bet types across a variety of fixed time ranges from 5,10 and 15 minutes and rolling 5-minute ranges.

These include a goal to be scored within a specific time range by any, or a particular team, along with the winner of the time range.

OddsMatrix will initially launch Fast Markets for football with further phases expanding to other sports including basketball, tennis and a range of major U.S sports to be added at a later date.

Micro betting is a high-frequency, low-price sports betting product increasingly seen as a key driver to boosting in-play wagering across several sports, creating new opportunities for operators to differentiate, while also attracting a new generation of customers who favour instant entertainment, both increasing player engagement and casual player spend. 

OddsMatrix CEO Tor Skeie said: “Fast, or micro markets are a subset of in-play betting that allows players to bet on individual moments in a game. This latest way to bet has grown sharply in popularity and, as always, we are ahead of the curve, offering our customers the latest betting products before this summer’s big kick-off across many football leagues.

“Fast Markets offers the real-time continuous betting opportunities of iGaming but with the skill of sports betting and we plan to build more betting options across many more sports in the coming months, particularly for U.S sports where tier-1 brands have already experienced significant increases in betting volumes as a result of micro betting.”

Tor Skeie has been appointed CEO at OddsMatrix, EveryMatrix’s sportsbook division.

Skeie has more than 20 years of experience in betting and gaming. With a specific focus on technology development and delivery, he has also founded several technology businesses.

He will be responsible for the supplier’s sports business unit following a period of significant growth, with the B2B iGaming technology supplier having recorded 28% year-on-year gross profit growth in 2022.

Skeie said it was a “great thrill” to lead the company’s sports business unit.

EveryMatrix acquired TOTOIT in October 2020, a Thailand-based development company founded by Skeie back in 2013. TOTOIT specialised in building websites, as well as intranet/extranet design, and programming.

EveryMatrix CEO Ebbe Groes: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT.”

TOTOIT’s front-end solutions business has since been integrated within the supplier’s front-end division, working with clients to build tailored websites. Skeie has led product development since the acquisition.

EveryMatrix CEO Ebbe Groes said: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT.”

Groes said Skeie’s arrival had contributed to better delivery on the sports front end than ever before.

“Tor has played a big role in this, and his management, leadership and client interface skills will help us build further momentum and tier-1 client growth for OddsMatrix,” he added.

Skeie’s appointment reflects the ongoing investment EveryMatrix has made in the division following the acquisition of sports betting provider Leapbit last May, while the company has gained several clients including bet-at-home throughout 2022.