Better Collective has acquired Torcedores.com, a leading Brazilian online sports media platform.
The word ‘torcedores’ means ‘fans’ in English, and the website offers a variety of sports content focused primarily on Brazil’s national sport, football.
In addition to sporting news and updates, the website offers content on betting odds and tips, as well as articles on which online betting operators offer certain functionalities such as cash out.
The site currently contains links to a variety of operators including bet365, Betfair, Sporsbet.io and Stake.
Over the past 12 months, Torcedores has averaged a monthly audience of more than 12 million sports fans, Better Collective said, with a high percentage of returning users.
The brand has also seen strong growth on social media, boasting a large following across Facebook, YouTube, Twitter/X and Instagram.
Better Collective’s acquisition of the business also includes other smaller assets in the Torcedores portfolio, it said. The affiliate will take over all of Torcedores’ operations.
Details of the transaction were not disclosed. Better Collective said that its financial targets for 2023 remain unchanged following the purchase.
Better Collective said the deal comes as the company “significantly ramps up its presence in the Brazilian market, investing strategically to establish a dedicated organisation in the country.”
Better Collective’s Brazilian operations are set to move into a new Rio de Janeiro office in September, while Torcedores holds a headquarters in Sao Paulo.
“I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil,” said Simon Hovmand-Stilling, CEO of Better Collective South America (pictured).
“The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners.
“South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”
Last week, iGaming NEXT predicted Better Collective was poised for further M&A after CFO Flemming Pedersen hailed the performance of recent acquisitions as Q2 2023 revenue rose by 39% to €78m.