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Caesars Entertainment has relaunched its Tropicana Online Casino in New Jersey after shelving the brand last year.

The Tropicana Online Casino was established as the online platform for the Tropicana Casino & Resort in Atlantic City in 2013.

It was one of the first online casinos that received a licence in New Jersey when the state regulated online gambling in February 2013.

However, in 2022, Caesars decided to retire the brand and merge it with the Caesars Casino app.

Now, a new version of the Tropicana Online Casino app will offer customers a broad range of casino games, as well as improved integration with the Caesars Rewards loyalty programme.

“Caesars has a legacy in New Jersey with a history of providing a best-in-class gaming experience,” commented Matthew Sunderland, SVP of iGaming at Caesars Digital.

“The relaunch of Tropicana Online Casino is an important step in our progression toward providing valued customers with the best iGaming products in the industry.

“We’re confident this new offering delivers an elevated online casino experience with rewards that can’t be matched, similar to the industry-best experiences customers enjoy at Tropicana Atlantic City,” he added.

Digital turnaround?

Caesars’ latest financial results indicated that the company’s digital division is making progress towards becoming profitable.

In recent months, the US entertainment giant continued cutting losses in its sports betting and iCasino division after spending hundreds of millions of dollars on marketing, free bets, promotions and other player acquisition costs.

In Q4 2022, Caesars reported an adjusted EBITDA loss of $5m for its digital division. That represented a substantial improvement from the $305m loss reported in Q4 2021.

Elsewhere, Caesars recently announced two new responsible gaming policies.

The first is a comprehensive universal exclusion policy, which adds participants who are currently on state-sponsored self-exclusion lists (in states where Caesars operates) to a universal exclusion list covering all Caesars’ gaming facilities and platforms across the business.

In addition, the company has adopted an enhanced 21+ gaming policy that restricts Caesars Rewards accounts to individuals over 21 years of age and, where permitted by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those over 21 years of age.