Light & Wonder is closing in on IGT to become the second largest iGaming supplier in the US by share of GGR, according to the latest Online Game Performance Report from Eilers & Krejcik Gaming (EKG).
Each month, EKG releases the report alongside Fantini Research. Gathering data directly from operators across 30 websites, the report provides an in-depth recap of US online casino and iGaming performance.
Below are some of the latest standout market figures, through to May 2023, presented in partnership with iGaming NEXT.
Top performing games by GGR
This month’s rankings of the top individual game titles by GGR saw many of the usual suspects make it back into the top positions.
IGT’s blackjack continued to be the single biggest title by GGR, though the proportion of overall market revenue it generated slipped significantly from 2.12% to 1.86%.
Evolution’s Live Dealer Roulette managed to overtake Light & Wonder’s 88 Fortunes slot in second place, meanwhile, despite a slight drop in its share of revenue from 1.64% to 1.58%.
L&W’s 88 Fortunes ended up in third, as its share of GGR fell from 1.62% to 1.55%.
Rounding out the top five titles were the Cash Eruption and Cleopatra slots (both IGT), which remained in fourth and fifth place respectively, as both slightly improved their GGR share to 1.54% and 1.44%.
Big movers this month included Reel Play’s 10000 Wonders 10k Ways slot, which jumped from 11th place to sixth, as its share of GGR increased from 1.09% to 1.41%.
L&W’s Jin Ji Bao Xi Endless Treasure also performed well, moving from 10th place with 1.1% of GGR to eighth place with 1.23%.
New appearances in the top 25 included Evolution’s Butterfly Staxx 2 slot, which stormed into 13th place with 0.86% of GGR having not previously appeared in the top game rankings.
Together, the top 25 games this month accounted for 25.23% of overall GGR, compared to 24.8% last month, suggesting that the dominance of the market’s best performing games continues.
Top suppliers by GGR
Breaking down the market mix by individual supplier, This report points to a mixed bag of results for the top three companies in the sector.
Market leader Evolution managed to increase its share of overall GGR from 22.1% to 22.4%, keeping it firmly in the number one spot among its competitors.
That increase in market share was helped by its growth in the slots and table games segments, where it grew its share from 15.7% to 16.1% and from 19.2% to 20.9%, respectively.
Meanwhile, second place by overall GGR went again to IGT, as its games accounted for some 16.9% of total GGR, down from 17.4% in the previous report.
That slip occurred as IGT’s share of the slots market fell from 16.2% to 15.4%, and while the company remains the largest single supplier of table games by GGR, its share in that segment also fell from 29.9% to 11.7%.
In addition to Evolution stealing market share in the table games segment, the product type has also been disrupted by an increasing number of operators releasing their own, ‘Internal’ versions of table games.
Proprietary table games made up 35.7% of the total segment in the latest report, up from 34.2% previously.
Light & Wonder remained in third place overall by GGR, but threatened to close the gap between itself and IGT, as its share of GGR grew from 16.2% to 16.7% – just 0.2 percentage points behind IGT.
The supplier managed to grow its share of slots GGR from 19% to 19.9%, though it was hindered by a fall in its share of table games revenue from 12.7% to 11.7%.
Other significant movers in this month’s supplier rankings included Reel Play, which grew its share of overall GGR from 2.5% to 2.8%, while Gaming Realms’ share fell in the other direction, from 2.1% to 1.8%.
The remainder of the list was broadly consistent with last month.
GGR trends by supplier
The above graphic helps to chart the growth of particular companies within the ecosystem from June 2022 to May 2023.
The graph clearly displays which companies are on a downward or upwards trajectory in the US market by their share of overall market GGR.
Evolution and IGT – undoubtedly the most dominant suppliers in the market – are shown to have been on a steady decline in terms of their market share over the past year.
Evolution’s share of GGR has dropped from 25.5% in June 2022 to 22.4% in May 2023, while IGT’s share has dropped even more dramatically from 21% to 16.9% over the same period.
L&W, meanwhile, is one of the businesses demonstrating a decidedly upward trajectory, as its share of overall GGR has grown slowly but steadily from 15% to 16.7% over the past 12 months.
Everi is also trending upwards and has shown the fastest growth of any supplier included in the report over the past 12 months, with its share of GGR increasing from 5.4% to 8.9%.
Digital Gaming Corporation is also up over the period, from 5.6% to 7.5%, while the rest of the companies included in the graph (including operators’ own internal titles) are down slightly.
Proportion of the market included in the report
Eilers & Krejcik includes a vast quantity of data in its reports, covering some 59% of the US iGaming market and now tracking almost 44,000 separate game titles every month across 30 online casino sites.
The growth in the number of games tracked by the firm, as well as the number of online casinos available to US consumers – from just a handful in recent years to more than 40 today – demonstrate the growth of regulated online casino products across the US.
With legalised iGaming available in just a few states, however, the data included in this report shows the beginning of the vertical’s growth trajectory, which will be further driven by the introduction of new legislation and regulation across additional US states in the months and years to come.
For a month-on-month comparison, you can read the May Online Game Report write-up here.
If you are interested in learning more, subscribing, or participating in the Eilers-Fantini Online Game Performance Database, reach out to Rick Eckert at reckert@ekgamingllc.com.