Leading iGaming platform provider White Hat Gaming has again demonstrated its highly agile and efficient operations following the sixth deployment of its market-leading PAM in just three months with Bally’s Corporation.

Players in New York are the latest to benefit from Bally’s enhanced sportsbook offering powered by White Hat’s PAM after recent rollouts in Indiana, Colorado, Virginia, Arizona and Ohio.

The company’s ability to deploy several high-profile platform integrations in a short period of time highlights the overall quality of its PAM offering. Tested to the highest standards, it is highly scalable and flexible to meet the stringent demands of operators across the US and beyond.

White Hat’s solution is underpinned by its award-winning and innovative Traveling Walet™ functionality, which allows online customers of Bally’s to access their same App, account balance, bonuses and loyalty offers across multiple states for a simplified user experience.

Additional services included within the overall PAM are CRM marketing support, a proprietary cashier, extensive payment options, 24/7 customer support and a comprehensive range of player protection tools.

White Hat Gaming is expected to announce further state rollouts with Bally’s across the US imminently, with planned launches close to completion.

Phil Gelvan, CEO at White Hat Gaming, said: “Delivering our PAM to Bally’s across six states in under three months is an incredible achievement. It speaks volumes about our ability to move fast in this industry and provide operators with the tech stack required to launch quickly and smoothly.

“Our hard work in supporting the Bally’s team is far from over with more state launches planned. It’s an exciting period for us as we continue to grow our US footprint in record time.”

Robeson Reeves, CEO at Bally’s, said: “The team at White Hat Gaming has done an incredible job in facilitating numerous state launches in quick succession. They have accelerated our growth strategy as we look to strengthen our online footprint alongside the existing retail presence we hold.

“We are thoroughly looking forward to revealing more launches over the coming weeks, as we continue to build on our mission to become the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”

DraftKings has announced a new bet builder feature that allows pay-outs even if not all legs are achieved. 

DraftKings unveiled “Progressive Parlays” at its Tuesday investor day, although gave no indication as to the product’s launch date. 

The Progressive Parlays are set to share many characteristics with Same Game Parlays, a similar multi-stage betting product that has become increasingly popular with US sports bettors. 

Traditionally, these parlays have required all legs of the bet to win to be paid out. The crucial difference with Progressive Parlays is that only a partial victory can still result in a payout. 

Conversely, the increased number of potential legs means that players have the possibility of receiving a larger pay outs in the event that all picks go their way. 

DraftKings CEO Jason Robins said: “We’re excited about our Progressive Parlay offering and its potential to generate higher parlay mix and leg count, and thus higher hold percentage, as well as being a great win with customers who will be able to win money on their parlays even if they don’t hit every leg of their bet.

“If you love parlays, but you don’t like the all or nothing nature of it and you’d like to be able to have some other options, this allows you to win if you don’t hit every single leg,” he added. 

DraftKings said the new feature will allow players to create bets consisting of between three and 12 legs or selections.

DraftKings filed a trademark for Progressive Parlays two weeks ago.


Best form of flattery 

The company described itself as the first major US sportsbook operator to offer the feature. However, some commentators have pointed out that it shares similarities with PrizePicks’ ‘flex plays’ feature.

DraftKings alluded to this in its investor presentation, highlighting one of the feature’s selling points is that this version counts as “regulated as sports betting”.

The operator has previously alluded to certain games being offered by DFS or pick’em competitors, in particular PrizePicks and UnderDog, as being effectively unregulated or illegal sports betting.

The investor day comes during a period of smooth sailing for DraftKings, having posted several good news updates only recently.

These include a rising GGR market share in the US, a stock up 54% over the past six months and a full-year guidance raise in the face of higher than expected revenues. 

Major investors cash in

Famed investor Cathie Wood and her Ark Invest investment management firm has opted to continue its pattern of selling DraftKings stock as it continues to climb to record highs. 

The fund sold 274,849 shares of stock for a closing price of $35.53, amounting to $9.8m. This is in addition to the $30.5m worth of shares already sold this month.

Previously, Ark unloaded $14.1m of DraftKings stock in October and $48.4m in September.

The investment fund however continues to be among the largest shareholders of the US sports betting operator.

GAN Limited (GAN), a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C operator of Internet sports betting, today announced that it has received regulatory approval from the Nevada Gaming Commission.

The approval allows GAN to commence field trial operations of its GAN Sports betting platform with its Nevada customers after the platform is certified and approved.

GAN Sports has built the infrastructure to deploy into the Nevada market, including mobile applications and retail sports betting.

Seamus McGill, chairman and interim CEO of GAN, commented: “We are very pleased and humbled to have received regulatory approval from the State of Nevada to hold a gaming license. We are excited that we will be launching our leading-edge GAN Sports product in Nevada in the next few months.

“The Las Vegas Locals market is one of the largest and most recognizable gaming markets in the world, and we are incredibly excited to be entering it.

“This is the 3rd state where our B2B sports betting technology and trading solution, GAN Sports, will be operational, and we look forward to bringing a unique and fun wagering experience to a large and growing market.”

Internet Vikings and Bragg Gaming Group first began their partnership in November 2022 when the licensed in-state hosting provider supplied Bragg with backup services in New Jersey.

This initial collaboration proved the strategic growth displayed across the United States for both companies.

Drawn by the high quality of services delivered by Internet Vikings and the personalized support they received; Bragg opted to continue a strategic partnership with Internet Vikings for the launch of its services in Pennsylvania.

“We are pleased to announce the extension of our partnership,” said Rickard Vikstrӧm, founder and CEO of Internet Vikings. “I am confident that our hosting solutions will provide Bragg Gaming Group with the optimal infrastructure required to successfully launch and thrive within this market.”

Under the terms of the agreement, Internet Vikings will provide Bragg Gaming Group with a hosting solution designed to accommodate its aggregator services and the RGS of the acquired subsidiary Spin Games in Pennsylvania.

These solutions will be hosted on the Internet Vikings’ VMware hosting platform and have been meticulously tailored to meet the specific hosting requirements of Bragg, encompassing two distinct hosting environments, both situated on the Internet Vikings cloud.

“We are confident in our decision to extend our partnership with Internet Vikings” stated Peter Lavrič, chief technology officer of Bragg Gaming Group. “Their expertise in delivering customized hosting solutions perfectly aligns with our development plans in Pennsylvania, and we eagerly anticipate our collaborative success.”

Internet Vikings currently operates in 23 states, spanning 27 data centers, and remains unwavering in its commitment to furnishing customers with top-tier hosting solutions tailored to meet the unique demands of the iGaming and sports betting industry.

The company is steadfastly expanding its service offerings and capabilities to keep pace with the burgeoning demands of the industry.

Playtech, a global leader in gambling technology, is proud to announce its continued partnership with betPARX. Under this collaboration, betPARX has integrated Playtech’s industry-leading IMS platform and native mobile applications to power its launch in Maryland.

This launch represents a significant milestone in expanding betPARX’s footprint and offering a state-of-the-art betting experience to sports enthusiasts in the region.

By leveraging Playtech’s advanced technology solutions, betPARX aims to provide a seamless and immersive betting experience on their native mobile applications.

This strategic collaboration marks the partners’ 5th state launch and underscores Playtech’s commitment to delivering innovative gaming solutions that empower operators to offer superior services to their customers.

Matthew Cullen, senior vice president interactive gaming & sports at betPARX said, “We are excited to extend our partnership with Playtech for the launch in Maryland. Playtech’s state-of-the-art technology provides us with the tools and capabilities needed to deliver an exceptional and engaging betting experience to our customers in the state.”

Jonathan Doubilet, VP U.S business operations at Playtech said, “We are elated to continue our partnership with betPARX for their Maryland launch. This collaboration underscores our commitment to providing our operators with advanced technology that not only powers their platforms but also enhances the overall player experience.

“Following the successful debut in Ohio, we are confident that our innovative solutions will once again deliver an unmatched sports betting experience in Maryland.”

With this new partnership, Playtech continues to cement its position as a trusted provider of leading-edge gaming solutions in the rapidly growing sports betting market and continues to be a trusted partner for operators in the ever-evolving sports betting landscape.

Play’n GO, the world’s leading casino entertainment provider, has today announced its leading slot titles are available to play in the US state of West Virginia for the first time. 

Going live first in the Mountain State with BetMGM, players in West Virginia will be able to enjoy Play’n GO classics like Book of Dead, Reactoonz, Boat Bonanza and the recently shortlisted 2023 game of the year Gerard’s Gambit.

This is the fourth US iGaming state where Play’n GO’s games are live, following New Jersey, Michigan and Connecticut.

Magnus Natt och Dag, commercial director North America, Play’n GO said: “We’re delighted to be able to offer our game catalogue to players in West Virginia, and we’re confident that players there will love engaging with our content.

“Play’n GO prides itself on producing games that engage players and keep them coming back for more, and we’re sure that we will replicate our success here in West Virginia too.

“Success in a sustainable, regulated industry has always been Play’n GO’s primary focus, and we can’t wait to get started in West Virginia.”

Today, Aristocrat Gaming™ began distribution of the highly-anticipated NFL Super Bowl Jackpots™ to casino floors across the country.

No matter where casino players choose to play, they can select their favorite team from the 32 clubs. Timed to the start of the season, the distribution of games marks the first time the public will be able to play the NFL-themed slot machines.

NFL Super Bowl Jackpots™, the first in a series of new games, will initially be distributed in select casino locations in Nevada, California, Oklahoma, Connecticut, Florida, Massachusetts, Oregon, and Arizona.

“After nearly two years of collaboration with the NFL and NFL Players Association, we finally get to see these game-changing machines in action,” said Hector Fernandez, CEO of Aristocrat Gaming.

“A tremendous thank you to our teams around the world for their collective brilliance to make today possible.

Aristocrat Gaming is committed to responsible gameplay, with a comprehensive company program focused on strong compliance, empowering customers and casino players, and investing in innovation to help lift the bar.

Leading iGaming platform provider White Hat Gaming has successfully rolled out its market-leading PAM with Bally’s Corporation in the state of Ohio, marking the first phase of the operator’s sportsbook expansion strategy.

As part of the exclusive B2B partnership announced earlier this year, Bally’s will roll out across multiple states using White Hat Gaming’s best-in-class PAM, which is tested to the highest standards to ensure robust and scalable operations.

Included within the PAM solution are CRM marketing support, a proprietary cashier, extensive payment options, 24/7 customer support and a comprehensive range of player protection tools.

White Hat’s award-winning and innovative Traveling Wallet™ solution is also provided as part of the PAM, which is set to be utilised once further state launches are underway.

A unique feature that allows players to use their same App, account balance, bonuses and loyalty offers across multiple states, Travelling Wallet™ is proven to improve player retention and greatly enhance the user experience for any preexisting out-of-state players. 

Further state rollouts across the US are planned over the following months.

Phil Gelvan, CEO at White Hat Gaming, said: “We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group.

“Supported by our unique Traveling Wallet™ functionality, in-house cashier and responsible gaming tools, Bally’s is now primed for success in The Buckeye state. We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”

Robeson Reeves, CEO at Bally’s, said: “As we continue to expand our online presence across the US, adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company.

“We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”

Hard Rock Digital today launched its Hard Rock Bet platform in New Jersey, delivering an elevated experience to online players throughout the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City.

The Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one experience and is available on iOS, Android, and online at

“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital.

“We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, commented: “The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions.

“This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

Proprietary iCasino

The New Jersey launch marks the debut of Hard Rock Bet’s proprietary iCasino, which like Hard Rock’s proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games.

The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.

Aside from the new gaming options, Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience including faster user flows for sign-up, log-in, deposits and withdrawals.

Loyalty Rewards

New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified rewards across sportsbook and online casino.

Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla.

The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly.

Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock’s land-based rewards programs, where available.

In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.

Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., a global digital sports platform, has launched the Fanatics Sportsbook online in Maryland, Massachusetts, Ohio and Tennessee.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, an industry-leading search functionality and a curated Discover page with the sports and bets that matter most to a customer.

Sports fans can find live scores, plus lines and odds for their favorite teams and athletes. Fanatics Sportsbook features everything from moneyline bets, to spread bets, over-unders, player props, live in-game betting markets, and the always popular Same Game Parlays (SGPs).

“After 6 months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public,” said Scot McClintic, chief product officer, Fanatics Betting and Gaming.

“We are laser focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience. The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be.

“With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”

Fanatics Betting and Gaming is poised to disrupt the sports betting industry by offering the following exciting new features.

New features

Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rivals the sports betting apps in the market today that were not built specifically for iOS and Android.

The most rewarding sportsbook: Earning FanCash is the first step to participation in the loyalty program for the Fanatics digital platform. Our vision is a programme that rewards fans with access to experiences that money can’t buy.

FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favourite team merchandise at

A more personalised experience: The Fanatics Sportsbook Discover page has top picks for you including marquee games, trending bets, promos and rewards you want most. Customers will not have to scroll for long periods of time to place a bet on their favourite team or sport.

In the near future, the Discover page will be personalised to the customer’s favorite teams, sports and markets.

Transparent: Our Withdrawal Tracker shows you where your money is in the withdrawal process so you can relax and enjoy the game.

Search: The Fanatics Sportsbook will offer industry-leading search functionality to help customers find their bets faster. Search will include a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets. 

A connected digital sports ecosystem: Fanatics Betting and Gaming is the first company to enter the sports betting market with the backing of a parent company that has been focused on the sports fan for years.

Fanatics is building a one-of-a-kind sports ecosystem where sports fans can go to one location and buy team merchandise, find collectibles and place a wager on their favorite teams.

With Fanatics Betting and Gaming’s recent acquisition of the US businesses of PointsBet and its proprietary Banach Technology, the Fanatics Sportsbook will integrate the best parts of the PointsBet tech platform to supercharge its sports betting engine. 

The Fanatics Sportsbook will also leverage PointsBet’s quantitative driven trading models from Banach Technology in its new state-of-the-art risk and trading platform. 

The Fanatics Sportsbook will offer legal sports betting markets on professional and college football, basketball, hockey and baseball, as well as golf, tennis, motorsports, boxing, MMA and much more.

The development and trading of sports betting markets will be done in house at Fanatics Betting and Gaming.

The Fanatics Sportsbook is making a profound commitment to the customer with a world class Help Center, chat experience and knowledgeable agents with 24/7 coverage. 

Customers will also have access to Responsible Gaming tools along with some new innovations that will be rolled out this fall so customers can analyse and manage their time, money and play patterns.