Sportradar has announced a multi-year partnership with US Soccer following a competitive selection process.
The collaboration will focus on expanding the distribution of the football federation’s data and content to a global audience.
Rights and distribution
Sportradar has acquired exclusive rights to collect, licence, and distribute US Soccer’s official betting and media data for both domestic and international markets.
Additionally, Sportradar will have exclusive distribution rights for live streaming of US Soccer competitions for betting purposes outside of the US.
Commercialisation and network
The partnership will facilitate US Soccer’s commercialisation efforts by leveraging Sportradar’s network, which includes more than 900 regulated betting operators and 350 media clients.
Both parties will develop bespoke data-driven solutions. The aim is to strengthen fan engagement, attract new supporters to the US national team, and unlock additional monetisation opportunities.
The agreement encompasses more than 111 matches annually from US Men’s (USMNT) and Women’s (USWNT) international competitions.
This includes events such as the SheBelieves Cup and the Lamar Hunt US Open Cup, while significant fixtures in the pipeline include the 2024 Copa America, the 2024 Concacaf W Gold Cup, the 2026 FIFA Men’s World Cup, and the 2028 Olympic Games in Los Angeles.
Furthermore, US Soccer, in conjunction with the Mexican Football Federation, is bidding to host the 2027 FIFA Women’s World Cup.
US Soccer will utilise Sportradar’s Integrity Services solution, which includes the Universal Fraud Detection System (UFDS), Intelligence & Investigation (I&I) Services, and Integrity Audit.
Anti-match fixing workshops will also be integrated as part of this commitment.
Eric Conrad, EVP of strategic partnerships and content at Sportradar, said: “The profile of soccer globally is the highest it has ever been. This partnership with US Soccer reflects our shared commitment to bring the sport to a larger audience.
“When fans bet on a game, their interest intensifies. Our scale and technology position us to effectively monetise these rights with a focus on future value,” he added.
The partnership follows Sportradar’s recent agreement with CONMEBOL for AV and betting data rights across football in Latam.
The company’s current global soccer partners include FIFA, UEFA, CONMEBOL, Bundesliga, and the Asian Football Confederation.
Image credit: Erik Drost