LeoVegas has appointed Viktor Hoffmann to the newly created role of head of business development.

Hoffmann will spend the rest of January finishing up some consultancy work before starting with LeoVegas officially in February.

Hoffmann has been tasked with embedding a business development approach to the gaming and tech divisions and ensuring that product is connected to complementary work areas, such as commercial, data, marketing and operations.

He will also be involved with M&A related activities.

Hoffmann will report directly into LeoVegas Group gaming director James Ford and will work remotely from the UK in his new role.

Hoffmann has spent the last few years working in consultancy and advisory roles in both the gaming and lottery industries via VHM Strategy and Gameworx.

He also boasts extensive C-level experience at operator level. He worked as a global marketing director for BetConstruct until March 2020 and before that, was CMO for the now defunct Addison Global business and its MoPlay brand.

Hoffmann counts bwin and William Hill as former employers on his CV, having also worked as both chief executive and CPO of Marathonbet.

US casino giant MGM Resorts completed the acquisition of LeoVegas in September 2022.

Hoffmann told iGaming NEXT: “I found this opportunity very compelling, not just because it came at a very pivotal juncture in LeoVegas’ continued success story, with the recent acquisition by entertainment giant MGM Resorts International providing fresh momentum, but also because of the highly talented people I’ll have the opportunity to work alongside and learn from here.”