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  • NeoGames appoints Virginia Lottery veteran Robert Wesley as VP

Online lottery and iGaming solutions provider NeoGames has hired former deputy executive director of the Virginia Lottery, Robert Wesley.

Wesley has joined the business as its new vice president of North American customer development, effective yesterday (1 August).

He joins NeoGames following an impressive 25-year tenure at the Virginia Lottery, which saw him undertake a series of key roles culminating in his position as deputy executive director of lottery, which he held between May 2022 and July 2023.

Prior to that role, Wesley acted as director of digital, director of sales, and interim marketing director, among a series of other roles since joining the state lottery as a senior programmer analyst in 1998.

Under his leadership, Virginia’s iLottery programme became the top-performing US online lottery less than three years after launching, according to NeoGames. 

Overall lottery sales in Virginia grew by 23% in the most recently completed fiscal year, it added.

In his new role, Wesley will lean on his experience to “serve as a resource to lotteries throughout North America that are interested in enhancing their interactive experience,” NeoGames said.

“Robert joining NeoGames is a major coup and sharing his expertise with our customers will undoubtedly help to grow their businesses.”

– NeoGames CEO Moti Malul

He will also assist and support the supplier’s existing customer base with best practices in the delivery and growth of their online lottery programmes and products.

“Robert is hugely respected within the lottery industry and has an incredible track record of delivering iLottery growth during his time with Virginia Lottery,” said NeoGames CEO Moti Malul.

“As we have consistently demonstrated, our iLottery offering is the industry leader and we want the right people to drive our efforts as we look to accelerate our customers’ success. 

“Robert joining NeoGames is a major coup and sharing his expertise with our customers will undoubtedly help to grow their businesses.” 

Wesley himself added: “It is a thrill to join NeoGames and work with such an impressive portfolio of lottery partners. 

“The North American iLottery market is one that continues to grow rapidly and NeoGames is in a prime position to support lotteries who are interested in enhancing the interactive gaming experience they offer. 

“I am excited by the new challenges that lie ahead and look forward to sharing my expertise with the NeoGames team and our lottery partners.”