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Simon Pilkington, the former CEO of affiliate group KaFe Rocks, has launched a new joint venture with recruitment specialist Wander.

Pilkington headed up KaFe Rocks until December last year, when he stood down following a five-year tenure with the business.

Now, through his industry consultancy SMPL Consulting, Pilkington has joined forces with disruptive headhunting firm Wander to bring its approach to recruitment to the iGaming sector.

Wander’s approach to recruitment “sets out to balance profit with purpose,” by matching individuals with companies that “have a reason to exist that isn’t just to make a profit.”

Founded in 2019, Wander works with brands from most sectors, and now aims to increase its presence in the iGaming sector through its JV with SMPL Consulting.

Together, the companies will lean on SMPL’s existing network and knowledge of the sector together with Wander’s recruitment experience.

They intend to leverage that expertise to offer the sector “a fairer, relationship-led, people-led, ethic-led recruitment and executive search service where all parties – partners, job seekers, industry, and recruiter – can win,” Wander and SMPL said in a statement.

“In a recruitment landscape driven by algorithms and automation, it’s easy to forget the impact of a deliberate, considered and thoughtful approach, where taking the time to understand individuals and build genuine connections leads to remarkable results.”
Wander founder Ricky Wilkes

The firms added that their aim “is to improve the standards of the iGaming and recruitment industries, one person at a time,” while also giving back to the industry through charitable profit sharing.

Charitable donations will be focused on the areas of problem gambling and environmental issues.

“In a recruitment landscape driven by algorithms and automation, it’s easy to forget the impact of a deliberate, considered and thoughtful approach, where taking the time to understand individuals and build genuine connections leads to remarkable results,” said Wander founder and MD Ricky Wilkes.

“I am so excited to be working with Simon and looking forward to all the new partnerships we hope to make in this sector”

Pilkington added: “I’m thrilled to be able to introduce and facilitate Wander’s entry into the iGaming industry. Ricky and I share many personal values and believe we can make a positive impact on the industry through the people and businesses we work with. 

“iGaming recruitment, like many industries, has been in status quo for too long at a time when the world has changed dramatically – there’s a huge space for fairer, partner-led, and ethic-led recruitment where all parties can win,” he added.