Following the conclusion of Wimbledon (The Championships), Kambi has revealed a wealth of new data on tennis betting in partnership with iGaming NEXT.
Wimbledon 2023, which ended on Sunday 16 July, saw 68% of bets placed in-play, while just 32% were placed pre-match.
Kambi said that the balance in tennis betting usually tips even further in favour of in-play betting, but that Grand Slams tend to see more pre-game betting action than other tournaments.
Wimbledon, the Australian Open, French Open and US Open make up the four tennis Grand Slam tournaments.
Tennis is the third biggest sport by turnover in Kambi’s network, after football and basketball. American football and baseball are the fourth and fifth biggest sports in the network.
Most popular bet types
At Wimbledon, by far the most popular bet type for both in-play and pre-match bettors was on the overall match odds.
Those bets accounted for 57% of pre-match bets and 36% of in-play bets.
For pre-match betting, bets on set handicap, total number of games, game handicap and the total number of sets were also reasonably popular.
Bets on specific sets and games were less popular pre-match, but made up a significantly larger proportion of in-play betting.
Most popular players and events
The most popular men’s players to bet on by turnover were Novak Djokovic, eventual men’s singles winner Carlos Alcaraz, and Daniil Medvedev.
Ons Jabeur, Aryna Sabalenka and Iga Swiatek attracted the most betting turnover attracted the most bets among women’s players.
Wimbledon was the second most popular tennis event of 2023 so far by betting turnover, after the French Open.
The Madrid Open, Italian Open and Miami Open followed up in third, fourth and fifth place, respectively.
Kambi said the French Open is the number one event in 2023 so far because it has an extra day of play compared to Wimbledon, taking place over 15 days rather than 14.
In addition, the first round of the French Open is split across three days, as opposed to Wimbledon’s two, which helps the tournament to generate more turnover.
Finally, the French Open’s longer matches on clay courts helped contribute to increased betting turnover on the event, Kambi concluded.