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Following the conclusion of The Masters in April, sports betting supplier Kambi has provided some data on betting activity around the competition in combination with iGaming NEXT.

Key takeaways – pre-match

Of all the bets placed on the tournament, 65% were placed pre-match, while 35% were in-play.

That put in-play betting on The Masters as a proportion of total bets placed slightly ahead of this year’s March Madness basketball tournament, during which 28% of turnover came from in-play.

In pre-match betting, by far the most popular bet was on finishing position, where bettors attempt to predict which players will finish inside, for example, the top five or 10 positions in the tournament.

The next most popular bets were on the ‘best scores in a given round’, while the ‘leader after round one’ and bets on players ‘to make the cut’ also featured in the top 10 pre-match bets.

Key takeaways – in-play

For in-play betting, finishing position was again the most popular bet type, accounting for 62% of all wagers placed on The Masters.

The player achieving the ‘best score on a given hole’ was the next most popular, accounting for 21% of in-play bets, while the player achieving the ‘best score in a given round’ brought in 4% of bets in third place.

A further 3% of bets were placed on players ‘getting to the fairway in regulation’, and 2% were placed on players ‘getting to the green in regulation’, meaning whether they reached each of the points on a given hole in the correct number of shots.

Bettors placed 2% of total in-play bets on which player would be the leader after round one, while 1% of bets were placed on any player to score a birdie or better.

The eighth most popular in-play bet, also with 1% of betting volume, was which player would be ‘nearest to the hole after the tee shot’, while bets on the ‘leader after rounds two and three’ also proved relatively popular, in ninth and tenth position, respectively.

Overall insights

Golf was the seventh most popular sport by betting volume based on Kambi’s US network turnover metric.

It came behind basketball, American football, baseball, ice hockey, tennis and soccer and was followed up by mixed martial arts, motorsports and boxing.

The Masters was the most popular golf tournament by turnover for Kambi last year (2022), followed by The Open, the PGA Championship and US Open.

For the 2023 tournament, American player Brooks Koepka was the most popular player for betting by percentage of player props turnover.

Tournament winner Jon Rahm was the second most popular, as Scottie Scheffler, Rory McIlroy and Viktor Hovland came in third, fourth and fifth, respectively.

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