Brand Streamers puts ThePOGG up for sale to focus on core live streaming business 

main__photo
Online casino affiliate and dispute mediation website ThePOGG.com has been put up for sale by its owner, Brand Streamers.

Brand Streamers first acquired ThePOGG in April 2022, with a view to rapidly expanding its footprint in North America’s regulated iGaming states.

But just a matter of months post-acquisition, Brand Streamers is now looking to offload the asset as part of a broader restructure of the business.

“The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtained over 20 US licences,” said Brand Streamers CEO Clas Dahlén in a statement.

“To most effectively achieve this objective, the board of directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.

“To this end we are now talking to several parties about the potential sale of ThePOGG,” he added. 

ThePOGG founder Duncan Garvie: “Integrity and trust have been at the core of everything I’ve worked to develop and I’m very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.”

ThePOGG was founded in 2011 by Duncan Garvie, and launched its Alternative Dispute Resolution (ADR) service in 2012 to help manage player complaints against gambling operators.

Since launch, the ADR service said it has managed more than 6,500 player complaints as more than $7.5m was returned to players.

In 2017, ThePOGG also founded responsible gambling service BetBlocker, which provides free self-exclusion software to consumers.

“The brand’s achievements in Alternative Dispute Resolution (ADR) and responsible gambling are not only unique but have established it as an authority resource without parallel in the sector,” said Dahlén.

Brand Streamers’ comparison of ThePOGG and AskGamblers

Duncan Garvie, founder and ADR official of ThePOGG, added: “ThePOGG.com has been a work of passion for me for over a decade. 

“Integrity and trust have been at the core of everything I’ve worked to develop and I’m very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.”

In a sales pitch deck obtained by iGaming NEXT, Brand Streamers has drawn parallels between ThePOGG and Catena Media’s flagship AskGamblers brand, which has also been put up for sale

According to a November report from iGaming Business, Catena Media is now thought to have found a prospective buyer for AskGamblers and is expected to close the deal soon.

ThePOGG is likely to be for sale for a substantially lower asking price.

About the author

photo
Conor Mulheir

Conor entered the gaming industry in 2018 producing high-level live event content for audiences in London, Amsterdam and São Paulo. From 2020, he went on to report news and commission exclusive content for various gaming media brands before joining iGaming NEXT as editor in January 2022.

Subscribe to our weekly newsletters

Related Stories