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Malta-headquartered iGaming operator Videoslots is set to launch two brands in the Canadian province of Ontario.

The operator will launch its sister brand, Mr Vegas, in addition to its flagship Videoslots.com brand in the market.

The brands will offer customers online casino games from a variety of studios including Evolution, Play’n GO, Pragmatic Play and Light & Wonder, among others.

Videoslots intends to use bonuses and other customer engagement features including tournaments and jackpots to help it secure a share of the market among Ontarians.

“Launching in Ontario is another milestone for the Videoslots team, and we are excited at the prospect of entertaining players in the region,” said Ulle Skottling, deputy CEO at Videoslots.

“We have always enjoyed great success in Canada and it makes business sense to join the regulated market now that it is up and running and proving to work for both players and operators alike.” 

Ontario becomes the seventh international market where Videoslots holds a local licence, after Malta, Sweden, Denmark, Italy, Spain and the UK.

Since launching online sports betting and iGaming in April last year, Ontario has quickly become one of North America’s most lucrative and competitive online gambling markets.

According to figures released recently by regulatory body iGaming Ontario, in the market’s first year the local iGaming sector sustained more than 12,000 full-time equivalent jobs across the province, while contributing nearly C$1.6bn to Ontario’s GDP.

“Over the past year, Ontario’s iGaming market has been internationally recognised for creating a safe, legal and competitive landscape while supporting the province’s economy and displacing the existing unregulated market,” said Ontario Attorney General Doug Downey. 

“By driving innovation, creating exciting new opportunities for workers and providing protection and choice for players, this made-in-Ontario market will remain a global leader in this sector.” 

Speaking at iGaming NEXT Valletta 23 yesterday (21 June), Videoslots CEO Alexander Stevendahl suggested that overregulation in some European markets had led to a booming offshore market, of which crypto-led operators were the main beneficiaries.