White Label Casinos recently turned up the heat in aid of the Malta Society for the Protection and Care of Animals (MSPCA) with a truly eye-watering charity challenge.

The company’s dynamic duo of CEO Phil Pearson and business development manager Oliver Mitchell bravely put themselves forward to take part in the inaugural DUCK, That’s Hot! – Hot Wing Challenge (inspired by Sean Evans’ viral Hot Ones series on YouTube) for a side-splitting video officially launched today.

The pair worked their way through 10 of the world’s hottest sauces, totalling more than several million Scovilles, a measurement of the spiciness of peppers and other hot foods, all while attempting to discuss some of iGaming’s most controversial topics.

These include why industry awards don’t work, the growth of the UK black market and most importantly, how the iGaming industry can do more for charity and the local community.

While many out there will undoubtedly enjoy watching iGaming’s most candid straight-talker tackle the heat, Phil’s discomfort wasn’t purely for viewers’ pleasure. In fact, White Label Casinos true motivation was to raise the profile for the MSPCA, an organisation close to the team’s hearts.

With more than 120 years of history, the MSPCA is Malta’s largest and oldest shelter for cats and dogs. As well as rehoming animals across the island, the charity now operates as a professional animal welfare organisation with a team focusing on campaigns, education, wellbeing and animal rights.

CEO of White Label Casinos Phil Pearson explained the company’s stance on CSR and invited others to take on the DUCK That’s Hot! – Hot Wing challenge: “People wonder why we are doing so much for charity. The truth is that this is a cause we really care about, we like doing things to break the mould, even if it almost causes heartburn due to the cumulative spice levels of 10 hot sauces burning your oesophagus.

“The reason we post so much about our CSR efforts is to get others to do more. We have raised more than 25,000EUR in a short period of time for local charities. Creating this challenge and filming it isn’t about social media clout, it’s about doing something fun and encouraging others to do the same, for a great cause.

“So why don’t you come and risk your stomach lining for good? Join the challenge and donate; people have done worse for a lot less.”

Oliver Mitchell, business development manager at White Label Casinos added: “Being given the opportunity to put the infamous LinkedIn Phil Pearson through his paces with uncomfortable questions and 10 incredibly spicy sauces was an opportunity I was never going to pass up.

“Speaking of heat, this serves as a fantastic reminder that we’ll be in sunny Spain next week for SBC Barcelona, so if you’re looking to develop a one-of-a-kind casino, why not get in touch and book some time in my diary? I’d love to speak to you!”

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