Wynn Interactive unwilling to engage in “unsustainable user acquisition blitz” in US

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Wynn Resorts CEO Craig Billings has reiterated the operator’s Interactive business will not break the bank to compete in the US online sports betting and iGaming market.

The casino giant – which yesterday reported a 53.5% revenue rise to $1.05bn for Q4 – has reportedly been looking at selling off its digital division as the cost to compete in the US skyrockets, with rival operators racking up huge losses in an attempt to acquire customers.

In January, the New York Post said Wynn had considered selling Wynn Interactive for as little as $500m, despite the segment being valued at more than $3bn just one year prior.

When asked about the sale on yesterday’s Q4 webcast, CEO Billings said he was not prepared to comment on “market rumours and random press reports”.

“We were pretty explicit on the Q3 call about not engaging in the unsustainable user acquisition blitz that has emerged this NFL season, and that we would take a more measured approach,” said Billings, before pointing out that online casino was a far more interesting prospect for the business.

However, ambition in this space has a ceiling due to the fact iGaming regulation is limited to just six US states at present; Connecticut, Delaware, Michigan, New Jersey, Pennsylvania and West Virginia.

“In the iGaming business, where we have actually seen pretty reasonable success, there is a logical place for us in that business longer term,” said Billings.

“Unfortunately, it is not a humongous TAM right now. Sports betting is most of the addressable market and betting is where most of the irrational behaviour is taking place,” he added.

The flagship brand in the Wynn Interactive portfolio is WynnBet, which offers online sports betting and iGaming to US consumers. It launched in New York in February.

Free-to-play brand Wynn Slots and UK-facing social wagering platform BetBull make up the rest of the division.

On the Q4 webcast, Billings insisted to analysts that Wynn would find a way to generate shareholder value from that business and was biding it’s time to work out a strategy.

“We’re going to be really focused on the user acquisition side, as well as focused on the product side, and we’re going to see how the end market really behaves over the next several quarters,” said Billings. “Then we will figure it out accordingly.”

Wynn Resorts’ share price climbed by more than 4% yesterday to $96.26 per share in wake of the operator’s Q4 financial results.

About the author

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Jake Evans

Jake Evans is an NCTJ-accredited journalist and editor who has covered the online gaming and sports betting industry since 2017. He is the managing editor of iGaming NEXT and has previously worked in both content and data for EGR, Stats Perform and Football Radar.

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