The brand is offering new customers in the state a promotional deal, allowing them to place a $10 first-time wager and receive $200 in free bets.
Bettors will also gain access to Wynn Rewards and the opportunity to win real-life experiences and benefits to be used at Wynn Resorts properties, suggesting the brand hopes to create cross-sell opportunities between its online and land-based offerings.
“WynnBet beginning operations in New York is a monumental step in the growth of our company,” said Ian Williams, president of Wynn Interactive.
“New York represents a significant population of our Wynn Rewards membership and we are confident in our ability to compete in this market by providing the first-class service and gaming experiences synonymous with the Wynn Resorts brand.”
Hey New York, @Edelman11 has a message for you 🤌 pic.twitter.com/4rPb2NLvOU
— WynnBET (@WynnBET) February 4, 2022
The operator is relatively late to the party in New York, where betting handle easily surpassed the $1bn mark after just 16 days.
In fact, the state’s top three performing operators so far – Caesars, FanDuel and DraftKings – surpassed that milestone between them.
BetRivers and BetMGM, the other two operators live in New York during the period, handled just $62.8m combined, although Rush Street Interactive’s BetRivers brand had quite the headstart on BetMGM by going live on day one (8 January).
Last week, Wynn Resorts was rumoured to be considering a sale of its online betting division, Wynn Interactive, for as little as $500m, an enormous discount compared to its once-touted $3.2bn valuation.
The operator continues to expand its land-based footprint globally, however, and recently became the first operator to make plans for a gaming resort in the United Arab Emirates.