Investment

Yolo Investments completes multi-million euro equity investment in Enteractive

By Conor Mulheir - 11 Apr, 2022

Venture capital firm Yolo Investments has completed an equity investment worth several million euros in iGaming retention and reactivation solutions provider Enteractive.

The investment grants Yolo a non-controlling interest equity stake in the business, and is intended to boost Enteractive’s ability to scale globally.

Yolo Investments was founded by gaming and technology entrepreneur Tim Heath and aims to help accelerate the development of high-growth companies in the online gambling space.

Heath also founded Sportsbet.io parent company Yolo Group.

Enteractive’s purpose is to drive player retention and reactivation at iGaming firms through technology, allowing operators to engage with players through one-to-one conversations. This is meant to reduce churn.

Enteractive said the investment from Yolo would help expand its footprint globally, enabling growth in key US, Latam and Asian markets.

“We love businesses which find creative ways to add value for their partners, and that’s why Enteractive is such a natural fit for the Yolo Investments network,” Heath said.

“Retention and reactivation are challenges facing many of the companies we’ve already invested in, and we see significant opportunities to build synergies and help Enteractive develop into a global industry leader across many more markets,” he added.

Mikael Hansson, founder & CEO of Enteractive, added: “We’re super excited about Yolo Investments joining the Enteractive family.

“Tim and his team have done a great job in challenging conventional thinking and pushing the industry forward with new ideas and a good portion of enthusiasm. We believe that we can further accelerate our already strong growth with their added knowledge and strong network.”